Standardization of the institutional address
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The development of different forms of communication and transportation during the past century triggered a phenomenon known as globalization. One of the most striking and unexpected features of globalization has been the international exchange of students, whom have considered foreign universities as the following step towards their education. Since universities are considered the culmination of a long process of human development, the search for an institution that will fulfill the students’ expectations has turned complex (Nakpodia 2009). In their search for information about the massive array of universities worldwide, prospective students usually seek for university websites as one of the primary sources of accurate information (Simoes and Soares 2010). Even though these websites have become a frequent tool to enquire relevant information about undergraduate/postgraduate and R&D activities, the students still face certain hesitation as they are conscious that the contents...
KeywordsCulmination Institutional Affiliation Individual Ranking Prospective Student Host Institution
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