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Quality & Quantity

, Volume 50, Issue 6, pp 2553–2569 | Cite as

Corporate social responsibility and an enterprise’s operational efficiency: considering competitor’s strategies and the perspectives of long-term engagement

  • Shou-Lin Yang
Article

Abstract

This study employs an existing slacks-based measure-data envelopment analysis to calculate an enterprise’s operational efficiency. With Tobit and threshold regressions, the author analyses the effects of the corporate social responsibility (CSR) engagement of both a focal company and its competitors on its operational efficiency. Long-term CSR engagement plays an important role in corporate efficiency. A firm may enhance the effects of its short-term CSR engagement and decrease those of its competitor’s long-term CSR engagement on efficiency by increasing its own long-term CSR engagement. When a competitor’s long-term CSR engagement is high, its short-term CSR engagement will decrease corporate efficiency. However, when the competitor’s long-term CSR engagement is low, the firm’s long-term CSR engagement will improve its efficiency.

Keywords

Corporate social responsibility Efficiency Slacks-based measure-data envelopment analysis (SBM-DEA) Competitor 

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Copyright information

© Springer Science+Business Media Dordrecht 2015

Authors and Affiliations

  1. 1.Department of Business AdministrationDa-Yeh UniversityChanghuaTaiwan, ROC

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