Abstract
This exploratory study is designed to provide an in-depth understanding of the communication world that Twitter mediates in the context of global conversations centering on the topic of Korean pop music (Kpop). Drawing on the theoretical framework of the duality of media, this study proposes that the multifaceted communication world that Twitter mediates can be understood as a result of interactions between Twitter users and the structure of Twitter. We collected all Tweets including the hashtag #kpop from November 9, 2011 to February 15, 2012, and then applied the webometric technique to visualize the #kpop Twitter networks across various regions of the world. We examined the use of URLs and hashtags in #kpop Tweets and found that Twitter use varied across regions, forming various communication networks. The results suggest that Twitter’s technological design can shape communication patterns as well as structures.
Similar content being viewed by others
References
Anderson, C.: The Long Tail: Why the future of business is selling less of more. Hyperion, New York (2006)
Antoci, A., Sabatini, F., Sodini, M.: Bowling alone but tweeting together: the evolution of human interaction in the social networking era. Qual. Quant. (2013). Online first
Barnett, G.A., Park, H.W.: Examining the international internet using multiple measures: new methods for measuring the communication base of globalized cyberspace. Qual. Quant. (2012). Online first. doi:10.1007/s11135-012-9787-z
Borgatti, S.P., Mehra, A., Brass, D.J., Labianca, G.: Network analysis in the social sciences. Science 323, 892–895 (2009)
Boyd, D., Golder, S., Lotan, G. Tweet, tweet, retweet: conversational aspects of retweeting on Twitter. Proceedings of the 43rd Hawaii international conference on system sciences. http://www.danah.org/papers/TweetTweetRetweet.pdf (2010). Accessed 1 Mar 2011
Bradshaw, P. Are these the biggest moments in journalism-blogging history? Online Journalism Blog. http://onlinejournalismblog.com/2008/11/20/are-these-the-biggest-moments-in-journalism-blogging-history/ (2008). Accessed 6 Sept 2013
Bruns, A. #Eurovision: Twitter as a technology of fandom. http://www.slideshare.net/Snurb/eurovision-twitter-as-a-technology-of-fandom?from=new_upload_email (2012). Accessed 6 Sept 2013
Cho, Y.: Desperately seeking East Asia amidst the popularity of South Korean pop culture in Asia. Cult. Stud. 25(3), 383–404 (2011)
Cho, S.E., Choi. M.G., Park, H.W. Government-civic group conflicts and communication strategies: a text analysis of TV debates on Korea‘s Import of U.S. Beef. J. Contemp. East. Asia. 11(1), 1–20. http://eastasia.yu.ac.kr/Park_cho.pdf (2012)
Choi, S.J., Park, J.Y., Park, H.W.: Using social media data to explore communication processes within South Korean online innovation communities. Scientometrics 90(1), 43–56 (2012)
Chung, C. J., Barnett, G. A., Park, H. W.: Inferring international otcom web communities by link and content analysis. Qual. Quant. (2013). Online first. doi: 10.1007/s11135-013-9847-z.
Gerlitz, C., Helmond, A.: The like economy: social buttons and the data-intensive web. New Media Soc. (2013). Online first. doi:10.1177/1461444812472322.
Giddens, A.: The constitution of society: outline of the theory of structuration. University of California Press, Berkeley (1984)
Hansen, D., Shneiderman, B., Smith, M.A. (eds.): Analyzing Social Media Networks with NodeXL: Insights from a Connected World. Morgan Kaufmann, Boston (2010)
Hsu, C., Park, H.W.: Sociology of hyperlink networks of web 1.0, web 2.0, and Twitter: a case study of South Korea. Soc. Sci. Computer Rev. 29(3), 354–368 (2011)
Hsu, C., Park, H.W. Mapping online social networks of Korean politicians. Gov. Inf. Q. 29(2), 169–181 (2012). doi:10.1016/j.giq.2011.09.009
Hsu, C.L., Park, S.J., Park, H.W.: Political discourse among key Twitter users: the case of Sejong city in South Korea. J. Contemp. East. Asia 12(1), 65–79 (2013)
Java, A., Song, X., Finn, T., Tseng, B.: Why we Twitter: understanding microblogging usage and communities. Joint 9th WEBKDD and 1st SNA-KDD Workshop, San Jose, CA, 2007
Khan, G.F., Yoon, H.Y., Kim, J.Y., Park, H.W. From E-government to social government: the case of Twitter use by Korea‘s central government. Online Inf. Rev. (2013, forthcoming)
Khan, G.F., Yoon, H.Y., Park, H.W. Social media communication strategies of government agencies: Twitter use in Korea and the U.S. Asian Journal of Communication (2014, forthcoming)
Kim, D.K., Kim, S.-M. (eds.): Hallyu: Influence of Korean Popular Culture in Asia and Beyond. SNU Press, Seoul (2011)
Kim, K.H.: Korean drama fever spreads among US fans. Korea Economic Daily. http://www.hankyung.com/news/app/newsview.php?aid=2012032702711 (2012, March 27)
Kivran-Swaine, F., Govindan, P., Naaman, M.: The impact of network structure on breaking ties in online social networks: unfollowing on Twitter. http://comminfo.rutgers.edu/~mor/publications/kivranswaineCHI2011. pdf (2011). Accessed 6 Sept 2013
Kwak, H., Lee, C., Park, H., Moon, S.: What is Twitter, a social network or s news media? In: Proceedings of the 19th international conference on World wide web, pp. 591–600 (2010)
Ladhani, N.: Making a difference; 140 characters at a time. Soc. Policy Mag. 43. Retrieved from Academic Search Premier, database (2010)
Larsson, A.O.: Tweeting the viewer: use of Twitter in a talk show context. A paper presented at the 2012 AoIR (Association of Internet Researchers) conference, MediaCity, 2012a
Larsson, A.O.: Understanding non-use of interactivity in online newspapers: insights from structuration theory. Inf. Soc. 28(4), 253–263 (2012b)
Levy, J.: Beyond “boxers or briefs?” New media brings youth to politics like never before. Phi Kappa Phi Forum 88(2), 14–16 (2008). Retrieved from Academic Search Premier, database
Nye, J.: Soft Power: The Means to Success in World Politics. Public Affairs, New York (2004)
O’Riordan, S., Feller, J., Nagle, T.: The impact of social network sites on the consumption of cultural goods. Proceedings of ECIS 2011. http://aisel.aisnet.org/ecis2011/203 (2011). Accessed 6 Sept 2013
Onnela et al.: Structure and tie strengths in mobile communication networks. Proc. Nat. Acad. Sci. USA. 104(18), 7332–7336 (2007). doi:10.1073/pnas.0610245104. http://www.pnas.org/content/104/18/7332.long. Published online 24 Apr 2007
Orlikowski, W.J.: The duality of technology: rethinking the concept of technology in organizations. Organ. Sci. 3(3), 398–427 (1992)
Pricewaterhouse Coopers (2012). Global Entertainment and Media Outlook 2012–2016
Romero, D.M., Kleinberg, J.: The directed closure process in hybrid social-information networks, with an analysis of link formation on Twitter. In: W.W. Cohen, S. Gosling (eds.) Proceedings of the fourth international conference on weblogs and social media, ICWSM 2010, Washington, 23–26 May 2010. The AAAI Press, Menlo Park (2010)
Sagolla, D.: How Twitter was born. http://www.140characters.com/2009/01/30/how-twitter-was-born/ (2009). Accessed 6 Sept 2013
Siegel, J., Chu, Y.K.: The globalization of East Asian pop music. Harvard Business School Case, 708-479 (2010)
Suh, B., Hong, L., Pirolli, P., Chi, E. H.: Want to be retweeted? Large scale analytics on factors impacting retweet in Twitter network. 2010 IEEE second international conference on social computing. http://peterpirolli.com/Professional/About_Me_files/2010-04-15-retweetability-v18-final.pdf (2010). Accessed 6 Sept 2013
Tenore, M. J.: Experimenting with Twitter: how newsrooms are using it to reach more users. http://www.poynter.org/column.asp?id=101&aid=128918 (2007). Accessed 6 Sept 2013
Thelwall, M.: Introduction to Webometrics. Morgan & Claypool, New York (2009)
van Dijk, J.: The network society: social aspects of new media, 2nd edn. Sage, Thousand Oaks (2006)
van Dijk, J.: The network society, 3rd edn. Sage, London (2012)
Verhulst, S. G.: Linked geographies: maps as mediators of reality. In Turow, J., Tsui, L. (eds.), Hyperlinked Society, pp. 191–205. Arbor, University of Michigan Press (2008)
Webster, J.: The duality of media: a structurational theory of public attention. Commun. Theory 2, 43–66 (2011). doi:10.1111/j.1468-2885.2010.01375.x
Yoon, H.Y., Park, H.W.: Strategies affecting Twitter-based networking pattern of South Korean politicians: social network analysis and exponential random graph model. Qual. Quant. (2013). Online first. doi:10.1007/s11135-012-9777-1
Zhao, D., Rosson, M. B.: How and why people Twitter: the role that micro-blogging plays in informal communication at work. In: Proceedings of the ACM 2009 international conference on Supporting group work, pp. 243–252 (2009)
Author information
Authors and Affiliations
Corresponding author
Additional information
This work was supported by the 2013 Yeungnam University Research Grant.
Rights and permissions
About this article
Cite this article
Kim, M., Heo, YC., Choi, SC. et al. Comparative trends in global communication networks of #Kpop tweets. Qual Quant 48, 2687–2702 (2014). https://doi.org/10.1007/s11135-013-9918-1
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11135-013-9918-1