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Airline networks, traffic densities, and value of links

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Abstract

In airline networks, a link creates profits for its carrier in conjunction with the carrier’s other links. In other words, a link has “network” value. One prominent mechanism behind this network value is a hubbing effect: adding one single link to a hub creates many connecting routes. This paper studies a different and less explored mechanism of network value. It relies on the observation that passengers generally prefer a higher flight frequency (mainly because it provides more flexible options for travel times). Specifically, when a carrier adds a link, the created connecting routes will increase the traffic densities on adjacent links. As the carrier raises flight frequencies to meet the higher densities, there creates a positive effect on demand. By structurally estimating a model that incorporates this mechanism, I am able to quantify the density effect. It is found to be about 3.8 times as large as the hubbing effect. Furthermore, the model shows that the competitive impact of an airline entry (i.e., adding a new link) goes greatly beyond the local city-pair market where the entry happens.

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Notes

  1. As a non-exhaustive list, see: Hendricks et al. (1995, 1997, 1999), Lederer and Nambimadom (1998), Mayer and Sinai (2003), Gastner and Newman (2006), Brotcorne et al. (2008), Alumur and Kara (2008), Carlsson and Jia (2013).

  2. See Section 2.2 for some references.

  3. In this paper, I use “the hubbing effect” in a narrower sense to only indicate the benefits of creating new connecting routes. Practically, both the alternative channels mentioned here (airport dominance and economies of density) can also be referred to as hubbing effects. My model can incorporate these two channels (see Sections 2.3 and 4.1).

  4. In some previous discrete choice studies, routes are defined as round-trip itineraries. While conceptually it is not difficult to apply such definitions in my model, the greatly increased number of products will render the computation much more difficult.

  5. Alternatively, the log specification can be derived from a nested logit model in which passengers first choose a route then a flight. In this case, the “utility” for a route will increase logarithmically with the number of its flights, and \(\theta _{1}\) is equivalent to the nesting parameter (or logsum parameter).

  6. Berry and Jia (2010) started their work by taking this approach, but deemed it infeasible in the end.

  7. One such mechanism is the aircraft size. Carriers respond to higher densities not only by increasing frequencies but also, to a lesser extent, by increasing aircraft sizes (Givoni and Rietveld 2009); larger aircraft are usually more comfortable so it can have a positive effect on demand too.

  8. For example, Norman and Strandenes (1994): “... there is nothing in the technology or the institutional arrangements that suggests that capacities must be decided prior to pricing decisions – airlines have great flexibility, even in the short term, with respect to prices, capacities, and schedules.”

  9. I acknowledge that some carriers also operate internationally, and these operations bring passenger flows onto the U.S. networks. However, data on international itineraries are not publicly available.

  10. The framework of Berry et al. (1995) does not allow a product with zero market share. Here, I follow the practice in previous studies and exclude the routes with no observed passengers. Gandhi et al. (2015) suggest a method to deal with the zero market share problem. However, it is not straightforward to apply their method because there is the additional issue that \(p_{j}\) is not defined on a route with no observed passengers.

  11. Following previous literature, tourist destinations include Atlantic City, Charlotte Amalie, Las Vegas, New Orleans, and any city in Florida and Hawaii.

  12. The populations in the two end cities have already entered the model as market sizes \(M_{m}\) thus are not included in \(x_{j}\). The literature typically does not include in \(x_{j}\) the GDP per capita at the end cities. I estimated a version of the model which adds the GDP per capita in \(x_{j}\), the associated coefficient is statistically significant but has very little economic significance; the estimates of the other parameters in the model remain almost unchanged.

  13. Given the coefficient estimate of price in Table 4, one utile equals \(\$100/0.65=\$154\). So a willingness to pay of $0.91 (= 0.0059 utile) for 1% increase in frequency translates into a coefficient of 0.59 in front of log frequency. However, a 1% increase in density only leads to 0.5 \(\sim \) 0.75% increase in frequency. So for log density, the coefficient should be 0.59 multiplied by \(0.5\sim 0.75\).

  14. The quarterly filings are available at http://investors.southwest.com/financials/quarterly-results/. Last access: Feb. 16, 2016.

  15. See “Delta to make local cuts in service, jobs.” Cincinnati Business Courier, Sep. 7, 2005.

  16. Berry et al. (2006) did not have this weak instrument problem because they treated flight frequencies as exogenous and used them as instruments for the density terms. With the exception of Berry et al. (2006), none of the discrete-choice studies mentioned in this paper has estimated economies of density.

  17. Actually, such a counterfactual exercise was thought infeasible and thus avoided in Berry and Jia (2010).

  18. Strictly speaking, the new routes also benefit from the density effect. Hence the profit increase on the existing routes should be seen as a lower bound of the density effect.

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Correspondence to Yanhao Wei.

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The paper is based on a chapter of my PhD dissertation at UPenn. It has benefited from the conversations with Eric Bradlow, Uli Doraszelski, Joe Harrington, Jean-François Houde, Katja Seim, Holger Sieg, Christophe Van den Bulte, Andrew Sweeting, and Xun Tang. Helpful feedback was provided by the seminar participants at the economics department and the Wharton School at UPenn.

Appendix

Appendix

1.1 Uniqueness of the fixed point

Here I consider the mapping \({\Psi }(p,\xi ,\cdot )\) over the space of positive vectors. Below I present a parameter condition (\(\theta _{1},\theta _{2}<\frac {\lambda }{2}\)) which guarantees a unique fixed point. The uniqueness requires no restrictions on the network topology (e.g., whether it is a point-to-point or hub-spoke network). The condition is a sufficient one and the proof accounts for the worst case scenarios that could break the convergence to a unique fixed point. The downside of this is that the condition is stringent and estimated parameter values fail to satisfy it. Nevertheless, in my experiences, under the estimated parameter values, iteration of \({\Psi }(p,\xi ,\cdot )\) always converges to the same point no matter how I change the starting point. The main difficulty in extending the proof to include a larger range for \(\theta \) is the complexity of competition effects. Suppose that one is willing to assume away the competition between routes, so that each route competes with the outside good separately (\({\Psi }_{j}=M_{m}e^{v_{j}}/(1+e^{v_{j}})\)). Then one can relax the condition to \(\theta _{1},\theta _{2}<1\) by following essentially the same proof.

Proposition 1

If \(\max \{\theta _{1},\theta _{2}\}<\frac {\lambda }{2}\) , then \({\Psi }(p,\xi ,\cdot )\) has a unique fixed point. Moreover, iteration of \({\Psi }(p,\xi ,\cdot )\) always converges to the fixed point.

Proof

First, let us define a “distance” measure\({\Xi }\) betweenany two positive vectors of the same length. Note that\({\Xi }\) is always greater thanor equal to 1, and \({\Xi }= 1\) implies\(V=V^{^{*}}\).

$${\Xi}(V,V^{*})\equiv\max\left\{ \frac{V_{1}}{V_{1}^{*}},...,\frac{V_{n}}{V_{n}^{*}},\frac{V_{1}^{*}}{V_{1}},...,\frac{V_{n}^{*}}{V_{n}}\right\} . $$

Let D and\(D^{*}\) betwo positive demand vectors. With the specification in Eq. 2.1, it is seenthat

$${\Xi}\left[F(D),F(D^{*})\right]\leq{\Xi}(D,D^{*}). $$

Let\(f(D;\theta ,\sigma )\) be thevector that collects \(f_{j}\),which is defined as in Eqs. 2.3and 2.4.Then,

$${\Xi}\left[e^{f(D;\theta,\sigma)},e^{f(D^{*};\theta,\sigma)}\right]\leq{\Xi}\left[F(D),F(D^{*})\right]^{\max\{\theta_{1},\theta_{2}\}}, $$

wherethe exponential of a vector refers to the vector collecting the exponential of each element. Let\(v(p,\xi ,D)\) be thevector that collects \(v_{j}\).Then,

$${\Xi}\left[e^{v(p,\xi,D)},e^{v(p,\xi,D^{*})}\right]={\Xi}\left[e^{f(D;\theta,\sigma)},e^{f(D^{*};\theta,\sigma)}\right]. $$

It isnot difficult (though not easy either) to see that the nested logit specification (2.6)implies

$${\Xi}\left[{\Psi}(p,\xi,D),{\Psi}(p,\xi,D^{*})\right]\leq{\Xi}\left[e^{v(p,\xi,D)},e^{v(p,\xi,D^{*})}\right]^{2/\lambda}. $$

Putting everything so far together, wehave

$${\Xi}\left[{\Psi}(p,\xi,D),{\Psi}(p,\xi,D^{*})\right]\leq{\Xi}(D,D^{*})^{2\max\{\theta_{1},\theta_{2}\}/\lambda}. $$

So\({\Psi }\) shrinks thedistance between D and \(D^{*}\). Asa result, \({\Psi }\) cannothave two distinct fixed points, and the iteration ofΨ leads to theunique fixed point. □

1.2 Monte Carlo experiment and bootstrapped standard errors

The model in this paper deviates from the standard framework for estimating differentiated goods markets by (i) introducing a fixed-point notion for the demand function and (ii) tying together all the city-pair markets by a network structure. The goal of the Monte Carlo experiment here is to check whether the estimator is still well-behaved under such conditions. Fix a network and a set of “true” parameter values. The Monte Carlo experiment first draws a set of the unobservables, \(\xi \) and \(\omega \), then computes a Nash-Bertrand equilibrium to produce a simulated data, and finally recovers the parameter values from the simulated data. The parameter recovery uses the estimator outlined in Section 3. I repeat the experiment many times to obtain a sample of recovered values for each parameter.

The model does not impose any distributional assumption on \(\xi \) and \(\omega \). However, for Monte Carlo experiment, such a distribution needs to be specified. One possibility is to use i.i.d. normal distributions. However, it is reasonable to expect a positive correlation between ξj and \(\xi _{k}\) if j and k belong to the same market. It is also reasonable to expect a positive correlation between \(\omega _{j}\) and \(\omega _{k}\) if j and k share a link. In fact, these correlations are present in the backed-out values of \(\xi \) and \(\omega \). To replicate the data generating process as much as possible, I add these correlations in the Monte Carlo experiment.

As to the choice of the “true” parameter values, I use the benchmark point estimates in Tables 4 and 5. As to the choice of network, it may be ideal to simply use the observed network in the data. However, it is very costly to compute the equilibrium for such a large network and much more costly to repeat the experiment for many times. In principle, there are many alternative choices for the network; one may simulate a random network and then fix it throughout the experiment. To mimic the observed network structure as much as possible, I choose to use a downsized version of the observed network. Specifically, I exclude a link if the observed number of passengers on the link is no more than 2.5% of the size of the associated city-pair market. The resulting “backbone” network has 602 links and \(n^{b}= 7,353\) routes across all the carriers. For a network of this size, it is possible to compute \(\partial D(\xi ,p)/\partial p\) with implicit function theorem (see Section 3.1), which significantly speeds up the computation. The downsized network effectively reduces the data size used to recover the parameters, which should inflate the variances of the estimator. To compensate, I set the standard deviations of the distributions for \(\xi \) and \(\omega \) at \(\sqrt {n^{b}/n}\) of their levels in the real data.

Figure 6 illustrates the results by showing the kernel densities of the recovered values for four parameters: \(\theta _{1}\), 𝜃2, the intercept in \(\gamma \), and the coefficient in γ for the point-to-point distance. Keep in mind that the estimator is sequential (i.e., it first recovers the demand parameters then supply parameters), so the dispersions in \(\gamma \) partly come from the estimation errors on the demand parameters. It is seen that each density is centered around the true parameter value and well-behaved. The same result also applies to the other parameters not shown in Fig. 6. The standard deviations of the recovered values are used as bootstrapped standard errors, reported in Tables 45, and 6.

Fig. 6
figure 6

Monte Carlo results. Notes: The experiment is repeated for 500 times. Each plot shows the kernel density (with optimal bandwidth) of the recovered values for a particular parameter. The vertical line shows the “true” parameter value

1.3 Equilibrium computation

Below shows the algorithm that I use to compute a Bertrand-Nash equilibrium. The algorithm basically solves for the prices that satisfy the first-order conditions (2.8). The inputs include the network structure, ξ, and marginal costs mc. The outputs include the equilibrium prices, demand, and densities.

1 :

Choose a convergence criterion \(\tau >0\) and an initial value for the price vector \(p^{*}\).

2 :

Iterate \({\Psi }(p^{*},\xi ,\cdot )\) to find its fixed point \(D(p^{*},\xi )\).

3 :

Compute \(\partial D(p^{*},\xi )/\partial p\) and \({\Delta }\) defined as in Eq. 3.2. Let \(p^{**}=mc-{\Delta }^{-1}D(p^{*},\xi )\).

4 :

If \(\left \Vert p^{**}-p^{*}\right \Vert _{\infty }<\tau \), exit; otherwise, update \(p^{*}\) by moving it closer to \(p^{**}\).

5 :

Repeat step 2-5.

The most time-consuming part of the algorithm is step 3. There are mainly two complexities. First, this step needs to differentiate an implicitly defined demand function w.r.t. tens of thousands of prices; the differentiation w.r.t. each price requires fixed-point iterations of \({\Psi }\) (The iterations may be avoided for smaller-size networks, see Section 3.1). Second, \({\Delta }^{-1}D(p^{*},\xi )\) involves solving a large linear system. (As noted in Section 3.1, \({\Delta }\) can be organized into a block-diagonal matrix, but the blocks corresponding to the major carriers are still of significant sizes.)

Given the computational complexity, it is important to reduce error propagation. In my experience, it is particularly important to keep the numerical errors small at two places. First, I use a very stringent stop criterion for the fixed point iteration of \({\Psi }\). Second, I use the two-sided formula (also called the central difference method) when computing the derivative \(\partial D(p^{*},\xi )/\partial p.\)

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Wei, Y. Airline networks, traffic densities, and value of links. Quant Mark Econ 16, 341–370 (2018). https://doi.org/10.1007/s11129-018-9197-1

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