Choosing a media outlet when seeking public approval
- 44 Downloads
This paper considers the media outlet choice of a politician who seeks public approval for a political agenda in a broadcast interview. The available media outlets differ in their “toughness” towards the politician. An interview with a tougher media outlet is more informative, but is also more likely to yield a negative outcome. The choice of the media outlet determines the accuracy of the information that flows to the public and the volume of citizens who consume that information. The analysis shows that (1) politicians who enjoy sufficient popularity are likely to avoid tough media outlets, (2) when seeking approval for controversial agendas, politicians are more likely to appear in tougher outlets.
KeywordsMedia outlets Public approval Broadcast interview Strategic politician
JEL ClassificationD72 D83 L82
I am grateful to William F. Shughart II (Editor), Pete Leeson (Co-editor) and an anonymous referee of this journal whose comments substantially improved both the exposition and the content of this paper. I would also like to thank my colleagues Santanu Roy and James Lake for useful comments on earlier versions of the paper. All remaining errors are my own.
- Gentzkow, M., Shapiro, J. M., & Stone, D.F. (2016). Media bias in the marketplace: Theory. In S. Anderson, D. Strömberg & J. Waldfogel (Eds.), Handbook of media economics. North-Holland.Google Scholar
- Jones, B., & Robins, L. J. (Eds.). (1992). Two decades in British politics: Essays to mark twenty-one years of the politics association (1969-1990). Manchester: Manchester University Press.Google Scholar
- Kedrowski, K. M. (1996). Media entrepreneurs and the media enterprise in the U.S. Congress. Cresskill, NJ: Hampton Press.Google Scholar
- Kolotilin, A., Li, M., Mylovanov, T., & Zapechelnyuk, A. (2016). Persuasion of a privately informed receiver. Working Paper.Google Scholar
- Leeson, P. T., & Coyne, C. J. (2005). Manipulating the media. Institutions and Economic Development, 1(2), 67–92.Google Scholar
- McNair, B. (2000). Journalism and democracy: An evaluation of the political public sphere. London: Routledge.Google Scholar
- Prat, A., & Strömberg, D. (2013). The political economy of mass media. In Advances in economics and econometrics: Theory and applications, proceedings of the tenth world congress of the econometric society.Google Scholar
- Prat, A. (2016). Media power and media capture, In S. Anderson, D. Strömberg, & J. Waldfogel (Eds.) Handbook of media economics. North-Holland.Google Scholar
- Yazaki, Y. (2017). Newspapers and political accountability: evidence from Japan. Public Choice, forthcoming.Google Scholar