Skip to main content

Advertisement

Log in

Youth Misperceptions of Peer Substance Use Norms: A Hidden Risk Factor in State and Community Prevention

  • Published:
Prevention Science Aims and scope Submit manuscript

Abstract

Effective community prevention of substance abuse involves the integration of policies and programs to address many different risk and protective factors across the social ecology. This study sought to examine whether youth perceptions of peer substance use norms were operating as a risk factor at the same level as other known risk factors in a statewide community prevention effort. Several different analytical techniques were employed to examine the self-reported data from a sample of over 8,000 students in grades 6, 8, 10, and 12 from across Wyoming using a survey based on a risk and protective factor model. The findings of this study revealed that youth misperception of peer substance use norms operate at a level of significance similar to other known risk factors, and these misperceptions are a risk factor that should be measured in order to estimate its relationship with substance use. The measurement of this risk factor has important strategic implications for community prevention.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Agostinelli, G., Brown, J. M., & Miller, W. R. (1995). Effects of normative feedback on consumption among heavy drinking college students. Journal of Drug Education, 25, 31–40.

    Article  CAS  PubMed  Google Scholar 

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.

    Article  Google Scholar 

  • Arthur, M. W., & Blitz, C. (2000). Bridging the gap between science and practice in drug abuse prevention through needs assessment and strategic community planning. Journal of Community Psychology, 28, 241–255.

    Article  Google Scholar 

  • Arthur, M. W., Hawkins, J. D., Pollard, J. A., Catalano, R. F., & Baglioni, A. J. (2002). Measuring risk and protective factors for substance use, delinquency, and other adolescent problem behaviors: The Communities That Care Youth Survey. Evaluation Review, 26, 575–601.

    PubMed  Google Scholar 

  • Baer, J. S., Stacy, A., & Larimer, M. E. (1991). Biases in the perception of drinking norms among college students. Journal of Studies on Alcohol, 52, 580–586.

    Article  CAS  PubMed  Google Scholar 

  • Baer, J. S., Marlatt, G. A., Kivlahan, D. R., Fromme, K., Larimer, M., & Williams, E. (1992). An experimental test of three methods of alcohol risk reduction with young adults. Journal of Consulting and Clinical Psychology, 60, 974–979.

    Article  CAS  PubMed  Google Scholar 

  • Berkowitz, A. D. (2004). The social norms approachTheory, research, and annotated bibliography. Unpublished manuscript.

  • Biglan, A., Ary, D., Yudelson, H., Duncan, T. E., Hood, D., James, L., et al. (1996). Experimental evaluation of a modular approach to mobilizing antitobacco influences of peers and parents. American Journal of Community Psychology, 24, 311–339.

    Article  CAS  PubMed  Google Scholar 

  • Birckmayer, J. D., Holder, H. D., Yacoubian, G. S., & Friend, K. B. (2004). A general causal model to guide alcohol, tobacco, and illicit drug prevention: Assessing the research evidence. Journal of Drug Education, 34, 121–153.

    Article  PubMed  Google Scholar 

  • Blitz, C. C., Arthur, M. W., & Hawkins, J. D. (2002). Preventing alcohol, tobacco, and other substance abuse. In L. Jason & D. Glenwick (Eds.), Innovative strategies for promoting health and mental health across the life span (pp. 176–201). New York: Springer.

    Google Scholar 

  • Borsari, B., & Carey, K. B. (2003). Descriptive and injunctive norms in college drinking: A meta-analytic integration. Journal of Studies on Alcohol, 64, 331–341.

    Article  PubMed Central  PubMed  Google Scholar 

  • Brener, N. D., Billy, J. O. G., & Grady, W. R. (2003). Assessment of factors affecting the validity of self-reported health-risk behavior among adolescents: Evidence from the scientific literature. The Journal of Adolescent Health, 33, 436–457.

    Article  PubMed  Google Scholar 

  • Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge: Harvard University Press.

    Google Scholar 

  • Catalano, R. F., Arthur, M. W., Hawkins, J. D., Berglund, L., & Olson, J. J. (1998). Comprehensive community and school based interventions to prevent antisocial behavior. In R. Loeber & D. P. Farrington (Eds.), Serious and violent juvenile offenders: Risk factors and successful interventions (pp. 248–283). Thousand Oaks: Sage.

    Google Scholar 

  • CDC. (2010). Youth risk behavior surveillance— United States, 2009. Morbidity and Mortality Weekly Report, 59, 1–10.

    Google Scholar 

  • Connell, C. M., Gilreath, T. D., Aklin, W. M., & Brex, R. A. (2010). Social-ecological influences on patterns of substance use among non-metropolitan high school students. American Journal of Community Psychology, 45, 36–48.

    Article  PubMed Central  PubMed  Google Scholar 

  • Fabiano, P., Perkins, H. W., Berkowitz, A. B., Linkenbach, J., & Stark, C. (2004). Engaging men as social justice allies in ending violence against women: Evidence for a social norms approach. Journal of American College Health, 52, 105–112.

    Article  Google Scholar 

  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading: Addison-Wesley.

    Google Scholar 

  • Fisher, D. A. (2010). Environmental prevention strategies: An introduction and overview. Retrieved January 27, 2012, from http://wch.uhs.wisc.edu/docs/SIG/fisherEnvironmentalPreventionStrategies.pdf.

  • Glaser, R. R., Van Horn, M. L., Arthur, M. W., Hawkins, J. D., & Catalano, R. F. (2005). Measurement properties of the Communities that Care Youth Survey Across Demographic Groups. Journal of Quantitative Criminology, 21, 73–102.

    Article  Google Scholar 

  • Hawkins, J. D., Catalano, R. F., & Miller, J. Y. (1992). Risk and protective factors for alcohol and other drug problems in adolescence and early adulthood: Implications for substance abuse prevention. Psychological Bulletin, 112, 64–105.

    Article  CAS  PubMed  Google Scholar 

  • John, U., Rumpf, H. J., Hanke, M., Gerke, P., & Hapke, U. (2003). Estimation of tobacco- or alcohol-attributable disease rates in national hospital care: An approach based on routine in-patient disease register data and systematic diagnosis of alcohol use disorders. Alcohol and Alcoholism, 38, 339–346.

    Article  PubMed  Google Scholar 

  • Linkenbach, J. (1999). Application of social norms marketing to a variety of health issues. Wellness Management, 15, 3–4.

    Google Scholar 

  • Linkenbach, J., & Otto, J. (2009). The positive community norms process: A practitioners workbook. Big Sky Montana: Montana Summer Institute.

    Google Scholar 

  • Linkenbach, J., & Perkins, H. W. (2003). Misperceptions of peer alcohol norms in a statewide survey of young adults. In H. W. Perkins (Ed.), The social norms approach to preventing school and college age substance abuse (pp. 173–181). San Francisco: Jossey-Bass.

    Google Scholar 

  • Mattern, J. L., & Neighbors, C. (2004). Social norms campaigns: Examining the relationship between changes in perceived norms and changes in drinking levels. Journal of Studies on Alcohol, 65, 489–493.

    Article  PubMed  Google Scholar 

  • Neighbors, C., Lewis, M. A., Bergstrom, R. L., & Larimer, M. E. (2006). Being controlled by normative Influences: Self-determination as a moderator of a normative feedback alcohol intervention. Health Psychology, 25, 571–579.

    Article  PubMed Central  PubMed  Google Scholar 

  • Perkins, H. W. (Ed.). (2003). The social norms approach to preventing school and college age substance abuse: A handbook for educators, counselors, and clinicians. San Francisco: Jossey-Bass.

    Google Scholar 

  • Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: Some implications for campus alcohol education programming. International Journal of the Addictions, 21, 961–976.

    CAS  PubMed  Google Scholar 

  • Perkins, H. W., & Craig, D. W. (2006). A successful social norms campaign to reduce alcohol misuse among college student athletes. Journal of Studies on Alcohol, 67, 880–889.

    Article  PubMed  Google Scholar 

  • Perkins, H. W., Meilman, P., Leichliter, J. S., Cashin, J. R., & Presley, C. (1999). Misperceptions of the norms for the frequency of alcohol and other drug use on college campuses. Journal of American College Health, 47, 253–258.

    Article  CAS  PubMed  Google Scholar 

  • Perkins, H. W., Haines, M. P., & Rice, R. (2005). Misperceiving the college drinking norm and related problems: A nationwide study of exposure to prevention information, perceived norms and student alcohol misuse. Journal of Studies on Alcohol, 66, 470–478.

    Article  PubMed  Google Scholar 

  • Prentice, D. A., & Miller, D. T. (1993). Pluralistic ignorance and alcohol use on campus: Some consequences of misperceiving the social norm. Journal of Personality and Social Psychology, 64, 243–256.

    Article  CAS  PubMed  Google Scholar 

  • Single, E., Rehm, J., Robson, L., & Van Truong, M. (2000). The relative risks and etiologic fractions of different causes of death and disease attributable to alcohol, tobacco and illicit drug use in Canada. Canadian Medical Association Journal, 162, 1669–1675.

    PubMed Central  CAS  PubMed  Google Scholar 

  • Substance Abuse and Mental Health Services Administration. (2011). Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings. Rockville: Substance Abuse and Mental Health Services Administration. NSDUH Series H-41, HHS Publication No. (SMA) 11–4658.

    Google Scholar 

  • Turner, J., Perkins, H. W., & Bauerle, J. (2008). Declining negative consequences related to alcohol misuse among students exposed to a social norms marketing intervention on a college campus. Journal of American College Health, 57, 85–93.

    Article  PubMed  Google Scholar 

  • Walters, S. T. (2000). In praise of feedback: An effective intervention for college students who are heavy drinkers. Journal of American College Health, 48, 235–238.

    Article  CAS  PubMed  Google Scholar 

  • World Health Organization. (2002). The World Health Organization Report 2002: Reducing risks, promoting healthy life. Geneva: World Health Organization.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rodney A. Wambeam.

Electronic Supplementary Material

ESM 1

(DOCX 20 kb)

ESM 2

(DOCX 23 kb)

Rights and permissions

Reprints and permissions

About this article

Cite this article

Wambeam, R.A., Canen, E.L., Linkenbach, J. et al. Youth Misperceptions of Peer Substance Use Norms: A Hidden Risk Factor in State and Community Prevention. Prev Sci 15, 75–84 (2014). https://doi.org/10.1007/s11121-013-0384-8

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11121-013-0384-8

Keywords

Navigation