An efficient expression technique for promotional video production based on IoT(the internet of things) in cultural art institutions

Abstract

This paper describes expressive promotional techniques, and proposes editing techniques for public relations videos through a study of the recent technology, The Internet of Things(IoT). IoT is an intelligent information technology that enables the connection among things via the Internet, and the interaction service between human beings and all sorts of objects, of objects themselves. IoT creates an expanded computing environment, and may be an efficient manner of the public-relations video rising its discrimination and competitiveness considering the interaction between the future networks and Big Data. In addition, through a connection between Information and Communications Technology(ICT) and art and culture, we will expand the manner in which it is used to develop stories. Considering the increase in the connection between ICT and art and culture, more studies are necessary in the area of public-relations videos. Therefore, by conducting an experiment on its materialization and proposing a snew plan for its improvement, we connect the features and concepts of IoT to the above field by analyzing existing public-relations videos based on related theoretical studies. The experimental materialization described in this study is the creation of an experimental video using representation techniques in Adobe After Effects, and proposing a new model of these techniques.