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Multimedia Tools and Applications

, Volume 73, Issue 3, pp 1417–1443 | Cite as

A scalable delivery solution and a pricing model for commercial video-on-demand systems with video advertisements

  • Musab S. Al-HadrusiEmail author
  • Nabil J. Sarhan
Article
  • 270 Downloads

Abstract

This paper presents a scalable delivery solution for commercial near on-demand video streaming systems with an associated pricing model. The proposed delivery solution combines the benefits of periodic broadcasting and stream merging, thereby enabling scalable video delivery. Video advertisements are delivered to the clients prior to viewing the requested videos. The revenues generated from the ads are used to subsidize the price of the requested videos. The pricing is determined based on the total ad viewing time. The proposed solution includes an efficient ad allocation scheme and a new constraint-based scheduling approach. In addition, the paper investigates how targeted advertisements can be efficiently supported. Furthermore, we investigate the effectiveness of the overall solutions and analyze and compare the effectiveness of various scheduling policies and ad allocation alternatives in terms of several metrics, including client defection probability, average number of viewed ads per client, price, channel utilization, revenue, and profit.

Keywords

Periodic broadcasting Pricing Scheduling Stream merging Supporting advertisements Targeted advertisements Video streaming 

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Copyright information

© Springer Science+Business Media New York (outside the USA) 2013

Authors and Affiliations

  1. 1.Department of Electrical and Computer Engineering, Multimedia Computing and Networking Research LabWayne State UniversityDetroitUSA

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