Multimedia Tools and Applications

, Volume 61, Issue 2, pp 471–487 | Cite as

Foot-turistic multimedia: designing interactive multimedia installations for shoe shops

  • Pedro CamposEmail author
  • Miguel Campos
  • Paulo Freitas
  • Joaquim Jorge


The amount of money spent in a store is positively correlated with the amount of time spent inside. We argue this is an opportunity for multimedia installations that can entertain shoppers and promote interaction with the shop’s products. This was the main principle behind our design idea for two interactive installations specifically conceived for shoe shops. We present two applications of interactive multimedia to shoe shopping: an interactive semantic mirror and an interactive window logo. We also describe the results of ethnographic studies, before and after the design process. Our contribution is two-fold: (i) we develop and apply a new multimedia architecture that combines RFID in-store technology with high-end motion detection algorithms, and (ii) we describe one of the first few studies about multimedia installations for improving the shoe shopping experience, in what we call “foot-turistic” interactions.


Interactive spaces Interactive multimedia Applications Shoe shop Multimedia installations 


  1. 1.
    Aarts E, Marzano S (2003) The new everyday: views on ambient intelligence. 010 Publishers, RotterdamGoogle Scholar
  2. 2.
    Andrés del Valle AC, Huang J, Becerra K, Fernandez S (2009) Evaluating weight perception using digital facial-image feedback. In: Proceedings of the 27th international conference extended abstracts on Human factors in computing systems (CHI '09). ACM, New York, NY, USA, pp. 3035–3050.Google Scholar
  3. 3.
    Choi H, Hwang G, You S (2008) Development of a new buffing robot manipulator for shoes. Robotica 26(1):55–62CrossRefGoogle Scholar
  4. 4.
    Fogg BJ (2003) Persuasive technology: using computers to change what we think and do. Interactive technologies. Morgan Kaufmann Publishers Inc.Google Scholar
  5. 5.
    Kourouthanassis P, Roussos G (2003) IEEE Pervasive Comput. Developing consumer-friendly pervasive retail systems 2(2):32–39Google Scholar
  6. 6.
    Kourouthanassis P, Roussos G (2006) The design of pervasive retail experiences. In ubiquitous and pervasive commerce. Springer London Computer Communication and Networks Series, pp. 133–153.Google Scholar
  7. 7.
    Lewison DM (1997) Retailing. Prentice Hall.Google Scholar
  8. 8.
    Li M, Dias B, Jarman I, El-Deredy W, Lisboa P (2009) Grocery shopping recommendations based on basket-sensitive random walk. In: Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining (KDD '09). ACM, New York, NY, USA, 1215–1224.Google Scholar
  9. 9.
    Lindsay G (2004) Prada’s high-tech misstep. In Business 2.0, March 2004 issue.Google Scholar
  10. 10.
    Liu W, Fernando ON, Cheok AD, Wijesena JP, Tan RT (2007) Science museum mixed reality digital media exhibitions for children. In: Proceedings of the Second Workshop on Digital Media and Its Application in Museum & Heritage (December 10–12, 2007), IEEE Computer Society, Washington, DC, pp. 389–394.Google Scholar
  11. 11.
    Luximon A, Luximon Y (2009) Shoe-last design innovation for better shoe fitting. Comput Ind 60(8):621–628CrossRefGoogle Scholar
  12. 12.
    Melder WA, Truong KP, Den Uyl M, Van Leeuwen DA, Neerincx MA, Loos LR, Stock Plum B (2007) Affective multimodal mirror: sensing and eliciting laughter. In: Proceedings of the international workshop on Human-centered multimedia (HCM '07). ACM, New York, NY, USA, pp. 31–40.Google Scholar
  13. 13.
    Müller J, Krüger A, Kuflik T (2007) Maximizing the utility of situated public displays. In: Conati C, Mccoy K, Paliouras G (eds) Proceedings of the 11th International Conference on User Modeling. Lecture Notes In Artificial Intelligence, vol. 4511. Springer-Verlag, Berlin, pp 395–399Google Scholar
  14. 14.
    Narayanaswami C, Coffman D, Lee MC, Moon YS, Han JH, Jang HK, McFaddin S, Paik YS, Kim JH, Lee JK, Park JW, Soroker D (2008) Pervasive symbiotic advertising. In: Proceedings of the 9th Workshop on Mobile Computing Systems and Applications, HotMobile ‘08. ACM, New York, NY, pp. 80–85.Google Scholar
  15. 15.
    Reeves B, Nass C (1998) The media equation: how people treat computers, television, and new media like real people and places. Cambridge University Press.Google Scholar
  16. 16.
    Reitberger W, Meschtscherjakov A, Mirlacher T, Scherndl T, Huber H, Tscheligi M (2009) A persuasive interactive mannequin for shop windows. In: Proceedings of the 4th international Conference on Persuasive Technology (Claremont, California, April 26–29, 2009). Persuasive ‘09, vol. 350. ACM, New York, NY, pp. 1–8.Google Scholar
  17. 17.
    Russell MG (2008) Benevolence and Effectiveness: Persuasive Technology's Spillover Effects in Retail Settings. In: Oinas-Kukkonen H, Hasle P, Harjumaa M, Segerståhl K, Øhrstrøm P (eds) Proceedings of the 3rd international Conference on Persuasive Technology. Lecture Notes In Computer Science, vol. 5033. Springer-Verlag, Berlin, pp 94–103Google Scholar
  18. 18.
    Sorensen H (2009) Inside the mind of the shopper—The science of retailing. Wharton School Publishing.Google Scholar
  19. 19.
    Underhill P (2000) Why we buy: the science of shopping. Simon & Schuster.Google Scholar
  20. 20.
    Weiser M (1991) The computer for the 21st century. Scientific American, pp. 94–104.Google Scholar
  21. 21.
    Wisneski C, Ishii H, Dahley A, Gorbet MG, Brave S, Ullmer B, Yarin P (1998) Ambient displays: turning architectural space into an interface between people and digital information. In: Streitz NA, Konomi S, Burkhardt H-J (eds) Co-Build 1998. LNCS, vol. 1370. Springer, Heidelberg, pp 22–32Google Scholar
  22. 22.
    Xu Y, Spasojevic M, Gao J, Jacob M (2008) Designing a vision-based mobile interface for in-store shopping. In: Proceedings of the 5th Nordic Conference on Human-Computer interaction: Building Bridges, NordiCHI ‘08, vol. 358. ACM, New York, NY, pp. 393–402.Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  • Pedro Campos
    • 1
    • 2
    Email author
  • Miguel Campos
    • 3
  • Paulo Freitas
    • 3
  • Joaquim Jorge
    • 1
  1. 1.Computer Science and Engineering Department (DEI) of the School of Engineering (IST)Technical University of LisbonLisbonPortugal
  2. 2.University of MadeiraFunchalPortugal
  3. 3.WowSystemsMadeiraPortugal

Personalised recommendations