Marketing Letters

, Volume 27, Issue 4, pp 675–686 | Cite as

The effects of the experience recommendation on short- and long-term happiness

  • Maria Sääksjärvi
  • Katarina Hellén
  • Pieter Desmet


Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.


Happiness Experience recommendation Happiness-enhancing activities 


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  • Maria Sääksjärvi
    • 1
  • Katarina Hellén
    • 2
  • Pieter Desmet
    • 3
  1. 1.Department Product Innovation ManagementDelft University of TechnologyDelftThe Netherlands
  2. 2.Faculty of Business StudiesUniversity of VaasaVaasaFinland
  3. 3.Industrial Design EngineeringDelft University of TechnologyDelftThe Netherlands

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