Journal of Happiness Studies

, Volume 12, Issue 1, pp 51–75 | Cite as

The Demand for Pornography

  • Fabio D’Orlando
Research paper


The market for pornography acquired great economic relevance in the 1970s with diffusion of the videocassette recorder, and went onto gain increasing relevance as from the 1990s, with the ICT revolution. Nonetheless, it has been totally ignored in economic investigation. The present paper focuses on the demand side of this market, with the main aim of proposing a preliminary theoretical assessment of the behaviour of pornography purchasers and its recent evolution in response to the Internet revolution. In this respect, certain contributions on hedonic adaptation have proved particularly useful, whereas addiction models have proved less useful than might have been expected.


Sex Pornography Escalation Sexual addiction Hedonic adaptation 



I wish to thank Marina Bianchi (Università di Cassino), Mimmo D’Antuono (Guide Edizioni), Daniela Federici (Università di Cassino), Alessio Liquori (Università di Cassino), Mariano (, Ornella Tarola (Sapienza Università di Roma), Maurizio Pugno (Università di Cassino), Alessandra Tonazzi (Autorità Garante della Concorrenza e del Mercato), various other people who prefer to remain anonymous and six anonymous referees of this journal. A preliminary version of this paper was presented at a seminar held in the University of Cassino. The usual caveat applies.


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Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  1. 1.Dipartimento di Scienze EconomicheUniversità di Cassino and CreaMCassinoItaly

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