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Point-of-Sale E-cigarette Advertising Among Tobacco Stores

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Abstract

The marketing expenditure and sale of e-cigarettes increased sharply in the United States in recent years. However, little is known about neighborhood characteristics of point-of-sale (POS) e-cigarette advertising among tobacco stores. The purpose of this study was to examine socio-demographic characteristics of POS e-cigarette advertising among tobacco stores in the Omaha metropolitan area of Nebraska, USA. Between April and June 2014, trained fieldworkers completed marketing audits of all stores that sell tobacco (n = 463) in the Omaha metropolitan area and collected comprehensive e-cigarette advertising data of these stores. Based on the auditing information, we categorized tobacco stores based on e-cigarette advertising status. Logistic regression was used to examine the association between neighborhood socio-demographic factors and e-cigarette advertising among tobacco stores. 251 (54.2%) of the 463 tobacco stores had e-cigarette advertisements. We found that neighborhoods of stores with POS e-cigarette advertising had higher per capita income (p < 0.05), higher percentage of non-hispanic whites (p < 0.005), and higher percentage of individuals with high school education (p < 0.005) than neighborhoods of stores without POS e-cigarette advertising. There were negative associations between e-cigarette advertising and number of adolescents or number of middle/high school students. After adjusting for covariates, only percentage of non-Hispanic Whites remained a significant factor for e-cigarette advertising. POS e-cigarette advertising among tobacco stores is related with neighborhood socioeconomic and demographic characteristics. Future studies are needed to understand how these characteristics are related with e-cigarette purchasing and e-cigarette prevalence among social groups.

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Acknowledgements

Sources of financial support: NIH (R01CA166156).

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Authors and Affiliations

  1. University of Utah, 332 S 1400 E, RM. 217, Salt Lake City, UT, 84112-9155, USA

    Neng Wan

  2. University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE, 68198-4365, USA

    Mohammad Siahpush, Molly McCarthy, Athena Ramos & Antonia Correa

  3. University of Oklahoma Health Science Center, 1100 N. Lindsay, Oklahoma City, OK, 73104, USA

    Raees A. Shaikh

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Correspondence to Neng Wan.

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Wan, N., Siahpush, M., Shaikh, R.A. et al. Point-of-Sale E-cigarette Advertising Among Tobacco Stores. J Community Health 42, 1179–1186 (2017). https://doi.org/10.1007/s10900-017-0368-x

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