Journal of Business and Psychology

, Volume 22, Issue 1, pp 79–89 | Cite as

Perceptions As Reality: The Influence of Actual and Perceived Demographic Dissimilarity

  • George B. Cunningham


Two studies were conducted to examine the effects of demographic dissimilarity from others in the workgroup. Results from Study 1 (n = 87 coaches) indicate that actual demographic differences were reliably related to perceptions of such differences. Study 2 investigated the effects of perceived demographic dissimilarity. Data were gathered from an additional 175 coaches. Structural equation modeling indicated that perceived demographic differences were associated with perceived deep-level dissimilarity (i.e., differences in personality, values, and attitudes). In turn, perceived deep-level dissimilarity was negatively related to coworker satisfaction and held a positive association with organizational turnover intentions. Results are discussed in terms of theoretical contributions to the relational demography perspective.


Diversity Perceptions Categorization 


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Copyright information

© Springer Science+Business, LCC 2007

Authors and Affiliations

  1. 1.Laboratory for Diversity in Sport, Department of Health and KinesiologyTexas A&M UniversityCollege StationUSA

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