Journal of Business and Psychology

, Volume 20, Issue 4, pp 525–543 | Cite as

Organizational recruitment website effects on viewers’ perceptions of organizational culture

  • Phillip W. Braddy
  • Adam W. Meade
  • Christina M. Kroustalis


When utilizing traditional recruitment media, organizations are typically limited to providing job seekers with information solely on their vacant positions. Organizational recruitment websites, on the other hand, allow organizations to provide prospective applicants with both job descriptions and other information about the organization. However, little research exists regarding the impressions that viewers gain from organizational recruitment websites. The present study identified aspects of recruitment websites that may give rise to job seekers’ perceptions of organizational culture. Results indicated that both website design features and information about organizational values, policies, awards, and goals affected viewers’ perceptions of organizational culture.


Internet recruiting online recruiting web recruiting recruitment websites organizational culture 


  1. Braddy P. W., Thompson L. F., Wuensch K. L., Grossnickle W. F., 2003 Internet recruiting: The effects of web page design features Social Sciences Computer Review, 21(3):374–385CrossRefGoogle Scholar
  2. Caldwell D., O’Reilly C., (1990). Measuring person–job fit using a profile comparison process Journal of Applied Psychology 75:648–657CrossRefGoogle Scholar
  3. Cappelli P., (2001). Making the most of on-line recruiting Harvard Business Review 79:139–146PubMedGoogle Scholar
  4. Chapman D. S., Webster J., (2003). The use of technologies in the recruiting, screening, and selection processes for job candidates. International Journal of Selection and Assessment, 11:113–120CrossRefGoogle Scholar
  5. Chatman J. A., (1989). Improving interactional organizational research: A model of person–organization fit Academy of Management Review 14(3):333–349CrossRefGoogle Scholar
  6. Chatman J. A., (1991). Matching people and organizations: Selection and socialization in public accounting firms Administrative Science Quarterly 36(3):459–484CrossRefGoogle Scholar
  7. Cober R. T., Brown D. J., Blumental A. J., Doverspike D., Levy P., (2000). The quest for the qualified job surfer: It’s time the public sector catches the wave Public Personnel Management 29(4):479–494Google Scholar
  8. Crispin, G., & Mehler, M. (1997). Recruiting rockets through cyberspace. HR Magazine, 72–77Google Scholar
  9. Elliot R. H., Tevavichulada S., (1999 Computer literacy and human resource management: A public/private sector comparison Public Personnel Management 28:259–274Google Scholar
  10. Fister S., 1999 Online recruiting; good, fast and cheap? Training 36(5):26–28Google Scholar
  11. Gatewood R., Gowan M., Lautenschlager G., (1993). Corporate image, recruitment image, and initial job choice decisions Academy of Management Journal 38:414–427CrossRefGoogle Scholar
  12. Glaser B. G., 1992 Emergence vs forcing: Basics of grounded theory analysis Mill Valley, CA Sociology PressGoogle Scholar
  13. Glaser B. G., Strauss A. L., (1967). The discovery of grounded theory: Strategies for qualitative research. New York: AldineGoogle Scholar
  14. Goltz S. M., Giannantonio C. M., 1995 Recruiter friendliness and attraction to the job: The mediating role of inferences about the organization Journal of Vocational Behavior 46(1):109–118CrossRefGoogle Scholar
  15. Harrington A., 2002 Can anyone build a better Monster? Fortune 145:189–192Google Scholar
  16. Highhouse S., Zickar M. J., Thorsteinson T. J., Stierwalt S. L., Slaughter J. E., (1999). Assessing company employment image: An example in the fast food industry Personnel Psychology 52:151–172CrossRefGoogle Scholar
  17. Judge T. A., Cable D. M., (1997). Applicant personality, organizational culture, and organizational attraction Personnel Psychology 50:359–392CrossRefGoogle Scholar
  18. Kay A. S., (2000). Recruiters embrace the Internet Information Week 778:72–80Google Scholar
  19. Kristof A. L., (1996). Person–organization fit: An integrative review of its conceptualizations, measurement, and implications Personnel Psychology 49:1–50CrossRefGoogle Scholar
  20. Locke, K. (2002). The grounded theory approach to qualitative research. In N. Schmitt & F. Drasgow (Eds.), Measuring and analyzing behavior in organizations: Advances in measurement and data analysis (pp. 17–43). San Francisco, CA: Jossey BassGoogle Scholar
  21. Marcus A., (2001). Is island too small for HR and headhunters? Electronic Engineering Times 1152:129–133Google Scholar
  22. O’Reilly C. A., Chatman J., Caldwell D. F., (1991). People and organizational culture: A profile comparison approach to assessing person–organization fit Academy of Management Review 13:546–558Google Scholar
  23. Recruiting (1999, December). PC Computing, 12(12): 2–7Google Scholar
  24. Rynes S. L., Bretz R. D. J., Gerhart B., (1991). The importance of recruitment in job choice: A different way of looking Personnel Psychology 44:487–521Google Scholar
  25. Rynes S. L., Miller H. E., (1983). Recruiter and job influences on candidates for employment Journal of Applied Psychology 68:147–154CrossRefGoogle Scholar
  26. Saks A., Ashforth M., Blake E. (1997) A longitudinal investigation of the relationships between job information sources, applicant perceptions of fit, and work outcomes Personnel Psychology 50 395–423CrossRefGoogle Scholar
  27. Schneider B., (1987). The people make the place Personnel Psychology, 40:437–454CrossRefGoogle Scholar
  28. Spence M., (1973). Job market signaling Quarterly Journal of Economics 87 355–374CrossRefGoogle Scholar
  29. Spence M., (1974). Market-signaling. Cambridge MA Harvard University PressGoogle Scholar
  30. Turban D. B., (2001) Organizational attractiveness as an employer on college campuses: An examination of the applicant population Journal of Vocational Behavior 58 2: 293–312CrossRefGoogle Scholar
  31. Turban D. B., Forret M. L., Hendrickson C. L., (1998). Applicant attraction to firms: Influences of organization reputation, job and organizational attributes, and recruiter behaviors Journal of Vocational Behavior 52 1 24–44CrossRefGoogle Scholar
  32. Web Recruiting Advantages: Trends impacting web recruiting (2001). Retrieved September 2001, from Scholar
  33. Zusman R. R., Landis R. S., 2002 Applicant preferences for web-based versus traditional job postings Computers in Human Behavior 18:285–296CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media, Inc. 2005

Authors and Affiliations

  • Phillip W. Braddy
    • 1
  • Adam W. Meade
    • 2
  • Christina M. Kroustalis
    • 1
  1. 1.North Carolina State UniversityRaleighUSA
  2. 2.Department of PsychologyNorth Carolina State UniversityRaleighUSA

Personalised recommendations