Journal of Cultural Economics

, Volume 33, Issue 1, pp 75–77 | Cite as

Shepherd, Robert J., When Culture Goes to Market: Space, Place, and Identity in an Urban Marketplace

Peter Lang, New York, 2007, ISBN 978-1-4331-0194-6
  • James G. Carrier
Book Review

This book is a labour of love. Shepherd first went to the Eastern Market, in Washington, DC, when his partner started selling there and he accompanied her. Long before that, he first tasted the delights of selling: soft drinks at a local golf course. When Culture Goes to Market is also a play on words, for the title points to three different things. First, Shepherd juxtaposes the cultural practices he describes with the neoclassical economic idea of the market. Second, he compares the cultural interpretations of the Eastern Market with the market itself, as a building and an institution in Washington, DC. Third, he describes how culture goes to market in the form of the works of art and craft that are sold there.

The Eastern Market is fairly old. It was first built in the 1870s, and has been home to a variety of traders serving a variety of functions, ranging from selling food to local residents to being a cultural experience. Market trade declined and the physical market deteriorated...


Neoclassical Economist Market Trader Neoclassical Model Wholesale Trade Craft Producer 
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Copyright information

© Springer Science+Business Media, LLC. 2008

Authors and Affiliations

  1. 1.Department of AnthropologyIndiana UniversityBloomingtonUSA
  2. 2.Oxford Brookes UniversityEdinburghUK

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