Do e-business strategies matter? The antecedents and relationship with firm performance

  • Chulmo Koo
  • Jaeki Song
  • Yong Jin Kim
  • Kichan Nam


Previous studies in e-business strategy focus on the issues of strategic positioning and its impact on firm performance. However, these studies do not address the antecedents to business strategies formulation and their impact on business performance or the role of business models in explaining e-business firm performance. This study applies Porter’s generic strategies to the e-business context. It also identifies business models that are applied to the e-business environment and environmental factors and then examines these factors influence on firm performance with survey data. This study finds that uncertainty has a negative impact on the choice of strategic position of e-business firms, whereas market turbulence positively affects the level of adoption of all the strategies. Among the strategic positions, marketing differentiation positively influences firm performance. The research methodology, test results, and implications are further discussed.


Competitive strategy Environmental factors E-business model Firm performance 


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Copyright information

© Springer Science+Business Media, LLC 2006

Authors and Affiliations

  • Chulmo Koo
    • 1
  • Jaeki Song
    • 2
  • Yong Jin Kim
    • 3
  • Kichan Nam
    • 4
  1. 1.Elizabeth McDowell Lewis College of BusinessMarshall UniversityHuntingtonUSA
  2. 2.Rawls College of Business AdministrationTexas Tech UniversityLubbockUSA
  3. 3.School of ManagementState University of New York at BinghamtonBinghamtonUSA
  4. 4.College of Business AdministrationSogang UniversitySeoulSouth Korea

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