Universities and the mobilization of claims of excellence for competitive advantage
- 493 Downloads
This study discusses the phenomenon of making claims of excellence by universities, which we interpret as a response, inter alia, to the hitherto unfamiliar context of scarce and diminishing resources. The main objective is to understand how claims of excellence are mobilised by higher education institutions to achieve “competitive advantage”. The paper argues that most claims of excellence do not derive from evidence and are a misrepresentation of reality geared at attracting resources. It is further argued that by making claims of excellence universities take advantage of the experiential nature of their goods and services, and the phenomenon of information asymmetry. Those targeted by these claims only discover the true excellence of the university’s goods and services after consuming them and of course, providing resources.
KeywordsClaims of excellence Competition Higher education Kenya Mozambique Resources Universities
- Austin, J. L. (1978). How to do things with words. Cambridge: Harvard University Press.Google Scholar
- Beverwijk, J. (2005). The genesis of a system: Coalition formation in Mozambique higher education, 1993–2005. CHEPS/UT.Google Scholar
- Bok, D. (2003). Universities in the marketplace: The commercialization of higher education. USA: Princeton University Press.Google Scholar
- Bourdieu, P., & Wacquant, L. J. D. (1992). An invitation to reflexive sociology. Chicago: University of Chicago Press.Google Scholar
- Carroll, B. (2006). Harnessing private monies to fuel university growth: A case study of Makerere University. Presented at DBSA/HSRC/Wits/NEPAD Conference: Investment Choices for Education in Africa, Johannesburg 19–21 September.Google Scholar
- Clark, B. R. (1998). Creating entrepreneurial universities: Organisational pathways of transformations. Oxford: Pergamon.Google Scholar
- ESAEN. (2008). Escola Superior de Altos Estudos e Negócios. Available: Retrieved December 04, 2008, from http://www.apolitecnica.ac.mz/por/Organiza%C3%A7%C3%A3o/Escola-Superior-de-Altos-Estudos-e-Neg%C3%B3cios.
- Green, D. (1994). What is quality in higher education? Concepts, policy and practice. In D. Green (Ed.), What is quality in higher education? (pp. 3–20). Buckingham: Open University press and Society for Research into Higher Education.Google Scholar
- Mail & Guardian. (August 15, 21 2008). Higher learning (p. 4). M&G media limited.Google Scholar
- ISCTEM. (2008). ISCTEM. Online. Available: Retrieved August 20, 2008, from http://www.isctem.com/.
- ISCTEM. (2008). Crie o seu futuro. Online. Available: Retrieved December 04, 2008, from http://www.isctem.com/.
- ISUTC. (2008). Breve Historial do ISUTC. Online. Available: Retrieved August 20, 2008, from http://www.transcom.co.mz/isutc/.
- Johnstone, D. B. (2006). In responses to austerity: The imperatives and limitations of revenue diversification in higher education. In D. B. Johnstone (Ed.), Financing higher education: Cost sharing in international perspective (pp. 33–51). New York: Sense Publishers.Google Scholar
- KU. (2008). Stepping up KU on first track to success. Kenyatta University Newsletter, 4 (6).Google Scholar
- Langa, P. (2006). The constitution of the field of higher education institutions in Mozambique. Unpublished Masters Thesis, University of Cape Town.Google Scholar
- Magoha, A. O. (2006a). Speech delivered by vice-chancellor, University of Nairobi, on the occasion of the 35th graduation ceremony of the University of Nairobi on september 1, 2006, Nairobi.Google Scholar
- Magoha, A. O. (2006b). Speech delivered by vice-chancellor, University of Nairobi, on the occasion of the 36th graduation ceremony of the University of Nairobi on 4 December, Nairobi.Google Scholar
- Magoha, A. O. (2007). Speech delivered by vice-chancellor, University of Nairobi, on the occasion of the 37th graduation ceremony of the University of Nairobi on September 7, Nairobi.Google Scholar
- Magoha, A. O. (2008). Speech delivered by vice-chancellor, University of Nairobi, on the occasion of presentation of ISO 9001:2000 certificate on 7 August, 2008, Nairobi.Google Scholar
- Mamdani, M. (2007). Scholars in the marketplace: The dilemmas of neo-liberal reform at Makerere University, 1989–2005. Kampala: Fountain Publishers.Google Scholar
- Marginson, S., & Considine, M. (2000). The enterprise university: Power governance and reinvention in Australia. Cambridge: Cambridge University Press.Google Scholar
- Mário, M., Fry, P., Levy, L., & Chilundo, A. (2003). Higher education in Mozambique: A case study. Oxford: James Curry.Google Scholar
- Ministry of Education and Culture (MEC). (2000). “PEES 2000–2010: Operational plan 2005–2010, December 2005. Mimeo.Google Scholar
- Mugenda, O. (2007). Message from the vice chancellor. The Link, Vol 1 (1). A Kenyatta University Alumni Quarterly, January to March.Google Scholar
- Mugenda, O. (2008). Vice chancellor’s speech. Online. Available: Retrieved August 20, 2008, from http://www.ku.ac.ke/vc_speech.htm.
- Mukulu, E. (2008). Information technology centre: Message. Online. Available: Retrieved August 20, 2008, from http://www.jkuat.ac.ke/faculty/faculty.php?fid=38.
- OECD. (2004). On the edge: Securing a sustainable future for higher education. Paris: OECD.Google Scholar
- Peters, T., & Waterman, R. H. (1982). In search of excellence. New York: Harper and Row.Google Scholar
- Ruben, B. D. (2003). Pursuing excellence in higher education: Eight fundamental challenges. San Francisco: Jossey-Bass.Google Scholar
- Slaughter, S., & Leslie, L. L. (1997). Academic capitalism and the entrepreneurial university. Baltimore: John Hopkins University Press.Google Scholar
- Sporn, B. (1999). Adaptive university structures: An analysis of adaptation to socioeconomic environments of US and European universities. London: Jessica Kingsley Publishers.Google Scholar
- Stabile, D. R. (2007). Economics, competition and academia: An intellectual history of sophism versus virtue. Cheltenham: Edward Elgar.Google Scholar
- UCM. (2008). Mensagem do director da faculdade de educação e comunicação. Online. Available: Retrieved August 20, 2008, from http://www.ucm.ac.mz/cms/index.php?option=com_content&task=view&id=137&Itemid=250.
- UEM. (2008). Historial. Online Available: Retrieved December 04, 2008, from http://www.uem.mz/index.php?option=com_content&task=view&id=58&Itemid=42.
- Van Vught, F. (2007). Diversity and differentiation in higher education systems. Presented to the CHET differentiation seminar, Erinvale, 16 November.Google Scholar
- Wangenge-Ouma, G. (2006). Income generation and the quality conundrum in Kenya’s Public Universities. Unpublished research report submitted to Organisation for Social Science Research in Eastern and Southern Africa, Addis Ababa.Google Scholar
- Wangenge-Ouma, G. (2008c). Public funding, tuition fees and the attainment of transformation goals in South Africa’s higher education. Paper presented at the Institute for International Research’s inaugural higher education summit, “reshaping higher education for the sustainable development of South Africa”. Garden Court Hotel, OR Tambo International Airport, Johannesburg. 28–30 July 2008.Google Scholar
- Wangenge-Ouma, G., & Cloete, N. (2008). Financing higher education in South Africa: Public funding, non-government revenue and tuition fees. South African Journal of Higher Education, 22(4), 904–917.Google Scholar
- Woodard, D. B., & Duncan, T. L. (2000). Book review: A culture for academic excellence: Implementing the quality principles in higher education. NASPA Journal, 37(2), Art. 1. Retrieved August 05, 2008, from http://publications.naspa.org/naspajournal/vol37/iss2/art1.