Climatic Change

, Volume 134, Issue 1–2, pp 87–99 | Cite as

Can verifiable information cut through the noise about climate protection? An experimental auction test

  • Onur Sapci
  • Aaron D. Wood
  • Jason F. Shogren
  • Jolene F. Green


Using an experimental auction, we explore how verifiable information affects the willingness to pay (WTP) for two climate friendly goods given the politicized climate change debate. We test whether the dissemination of (scientific) verifiable information lets subjects cut through the media noise. We define our baseline by first examining how noisy information (pro and con) about climate change affects WTP. We then consider how third party verifiable information within this noisy information affects WTP. Our results suggest subjects could cut through noisy information to process verifiable information. We find a significant WTP premium for climate protection. The verifiable information treatment increases the premium for both shade-grown coffee (by 51 %) and recycled paper (by 48 %). This suggests the WTP premium for climate change depends on the available information flow and the characteristics of the climate friendly good.


Information Treatment Auction Mechanism Climate Protection Bidding Behavior Recycle Paper 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



We thank the Stroock (University of Wyoming) and the Rasmuson funds (University of Alaska-Anchorage) for the partial financial support. Thanks to Matt Rousu and the reviewers for helpful comments.

Supplementary material

10584_2015_1502_MOESM1_ESM.docx (218 kb)
ESM 1 (DOCX 218 kb)


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Copyright information

© Springer Science+Business Media Dordrecht 2015

Authors and Affiliations

  • Onur Sapci
    • 1
  • Aaron D. Wood
    • 2
  • Jason F. Shogren
    • 3
  • Jolene F. Green
    • 3
  1. 1.Economics DepartmentHamilton CollegeClintonUSA
  2. 2.Economics DepartmentUniversity of TampaTampaUSA
  3. 3.Department of Economics and FinanceUniversity of WyomingLaramieUSA

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