Journal of Business Ethics

, Volume 121, Issue 3, pp 341–351 | Cite as

Conscious Enterprise Emergence: Shared Value Creation Through Expanded Conscious Awareness

  • Kathryn Pavlovich
  • Patricia Doyle Corner


We propose conscious awareness as a mechanism for creating “shared value”; a form of value that Porter describes as putting social and community needs before profit. We explore the mechanism empirically in an entrepreneurial context and find that spiritual practices increase conscious awareness which, in turn, shapes entrepreneurial intentions and venture characteristics focused on shared value.


Conscious enterprise Entrepreneurship Shared value creation Spirituality Yoga 


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.University of Waikato Management SchoolHamiltonNew Zealand
  2. 2.Auckland University of TechnologyAuckland CentralNew Zealand

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