Indigenous Characteristics of Chinese Corporate Social Responsibility Conceptual Paradigm
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The purpose of this study is to identify China’s indigenous conceptual dimensions of corporate social responsibility (CSR) and to increase the knowledge and comprehension about CSR in specific context. We conducted an inductive analysis of CSR in China based on an open-ended survey of 630 CEOs and business owners in 12 provinces (municipalities) in China. In the survey, we collected CSR sample responses. After examining the qualitative data, we identified nine dimensions of CSR, among which six dimensions are similar to their western counterparts; however, the other three dimensions were never mentioned in previous literature, which mostly study the cases in the western world. In addition, two of the widely accepted CSR dimensions in the western world have no embodiments in China. A comparative study of CSR between China and western countries also unveiled some unique dimensions of CSR in China. In conclusion, CSR manifested in China is different from that in western countries, and China’s CSR is closely related to its social and cultural background.
Keywordscorporate social responsibility conceptual paradigm inductive analysis indigenous characteristics
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This research is supported by a grant from the Science Foundation of Renmin University of China (08XNB078) and a grant from the Social Science Foundation of Ministry of Education of the People's Republic of China.
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