Journal of Business Ethics

, Volume 93, Issue 1, pp 51–71 | Cite as

Strategization of CSR

  • Ziva Sharp
  • Nurit Zaidman


We examine the process of strategization of Corporate Social Responsibility (CSR) within 12 Israeli firms using a longitudinal qualitative approach. We analyzed the process of CSR strategization under Jarzabkowski’s framework. Our findings identify the differentiating characteristics of CSR strategization processes, including the requirement for informative communications rather than persuasive negotiations, and the absence of resistance within the organizational community. These unique aspects of CSR strategization may be attributed to the moral and value-centric nature of CSR activity.


Corporate Social Responsibility strategy strategization volunteerism 


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The authors are grateful to Prof. Jarzabkowski for her permission to quote her work.


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Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  1. 1.Ben Gurion University of the NegevBeer-ShevaIsrael

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