Journal of Business Ethics

, Volume 88, Supplement 1, pp 119–132 | Cite as

Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)



The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four responsibilities of firms – economic, legal, ethical and philanthropic – and find that economic responsibilities are most important while philanthropic responsibilities are of least importance. The nature of these differences is important for firms intending to use corporate social responsibility for strategic purposes.


corporate social responsibility China Hong Kong Chinese consumers 


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Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  1. 1.China Europe International Business SchoolPudongP. R. China
  2. 2.School of BusinessOpen University of Hong KongKowloonHong Kong

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