Journal of Business Ethics

, Volume 57, Issue 2, pp 175–181 | Cite as

Religiosity and Consumer Ethics

  • Scott J. Vitell
  • Joseph G. P. Paolillo
  • Jatinder J. Singh


This article presents the results of an exploratory study that investigated the role that religiosity plays in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. Results indicated that an intrinsic religiousness was a significant determinant of consumer ethical beliefs, but extrinsic religiousness was not related to those beliefs.


ethics religiousness 


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Copyright information

© Springer 2005

Authors and Affiliations

  • Scott J. Vitell
    • 1
  • Joseph G. P. Paolillo
    • 2
  • Jatinder J. Singh
    • 1
  1. 1.Department of MarketingSchool of Business Administration, University, University of MississippiU.S.A.
  2. 2.Department of ManagementSchool of Business Administration, University, University of MississippiU.S.A.

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