Skip to main content

Advertisement

Log in

Public attitudes towards marine aquaculture in Canada: insights from the Pacific and Atlantic coasts

  • Published:
Aquaculture International Aims and scope Submit manuscript

Abstract

With 25% of the world’s coastline, Canada is endowed with enormous potential for marine aquaculture. Its development on both the Pacific and Atlantic coasts, however, has come under increasingly intense public scrutiny and generated heated debate over many issues including First Nations territorial rights, impacts on wild fisheries, and environmental impacts. Provincial governments, industry alliances, scientists and ENGOs (environmental non-governmental organizations) have become increasingly embroiled in a communication tug-of-war to win the hearts and minds of the public. To date, however, there has been very limited community-level research into the public’s awareness of aquaculture, the information sources viewed as being most credible, and the issues that resonate the most. This paper reports the results of a study undertaken in small coastal communities on Canada’s Pacific (west) and Atlantic (east) coasts that investigated awareness of aquaculture, and the issues that people associate with its development. While many studies have focused exclusively on attitudes related to either finfish or shellfish farming, this study explores community perceptions related to salmon, shellfish and seaweed farming. Significant differences exist between the Atlantic and Pacific coast respondents in terms of their familiarity with and evaluation of different farming systems, the information sources that they rely upon, and their perceptions of the reliability of different information sources.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Advisory Council on Economic Growth (2017) Unleashing the growth potential of key sectors. Government of Canada, Ottawa

    Google Scholar 

  • Alexander K, Freeman S, Potts T (2016) Navigating uncertain waters: European public perceptions of integrated multi trophic aquaculture (IMTA). Environ Sci Policy 61:230–237

    Article  Google Scholar 

  • Amberg S, Hall T (2008) Communicating risks and benefits of aquaculture: a content analysis of US newsprint representations of farmed salmon. J World Aquacult Soc 39(2):143–157

    Article  Google Scholar 

  • Atlantic Salmon Federation (2013) Latest farmed salmon escape threatens wild salmon. Available via http://www.asf.ca/main.html

  • Bacher K (2015) Perceptions and misperceptions of aquaculture: a global overview. GLOBEFISH Research Programme, vol 120. FAO, Rome

    Google Scholar 

  • BCSFA (British Columbia Salmon Farmers Association) (2016) Sustainability progress report. British Columbia Salmon Farmers Association. Available via https://bcsalmonfarmers.ca

  • BCSFA (British Columbia Salmon Farmers Association) (2017) New record value for B.C. raised salmon exports: over $540 million in 2016. Available via http://bcsga.ca

  • BCSGA (British Columbia Shellfish Growers Association) (2016) Where we farm. Available via http://bcsga.ca

  • Bowyer B, Rogowski R (2017) Mode matters: evaluating response comparability in a mixed-mode survey. Pol Sci Res Meth 5(2):295–313

    Article  Google Scholar 

  • Canadian Food Inspection Agency (2015) Food recall warning—oysters harvested from British Columbia (B.C.) coastal waters on or before August 18, 2015 may be unsafe for raw consumption due to Vibrio parahaemolyticus. Retrieved from http://inspection.gc.ca/

  • CBC News (2011) Scientist says fish farms may not affect wild salmon. Retrieved from http://www.cbc.ca/news

  • CBC News (2014) New mussel lease moratorium reconsidered - industry needs room to expand, say mussel growers. Retrieved from http://www.cbc.ca/news

  • CBC News (2015) Cooke Aquaculture looking at seaweed farms to feed future: growing different crops close to each other to make aquaculture more efficient. Retrieved from http://www.cbc.ca/news

  • CBC News (2016) Ocean acidification behind rise in price of B.C. shellfish. Retrieved from http://www.cbc.ca/news

  • CBC News (2018) World’s biggest salmon company arrives in Bay of Fundy. Retrieved from http://www.cbc.ca/news

  • Chatterton J (2004) Framing the fish farmers: the impact of activists on media and public opinion about the aquaculture industry. Atlantic Institute for Market Studies, Halifax

    Google Scholar 

  • Cheadle B (2014) Groups launch court challenge of federal approval of genetically modified salmon. Mcleans. Retrieved from www.mcleans.ca

  • Christensen V, Coll M, Piroddi C, Steenbeek J, Buszowski J, Pauly D (2014) A century of fish biomass decline in the ocean. Mar Ecol Prog Ser 512:155–166

    Article  Google Scholar 

  • Chu J, Anderson J, Asche F, Tudur L (2010) Stakeholders’ perceptions of aquaculture and implications for its future: a comparison of the U.S.A. and Norway. Mar Resour Econ 25:61–76

    Article  Google Scholar 

  • Claret A, Guerrero L, Gartzi I, Garcia-Quiroga M, Ginés R (2016) Does information affect consumer liking of farmed and wild fish? Aquaculture 454:157–162

    Article  Google Scholar 

  • Cohen Commission of Inquiry (2012) The uncertain future of Fraser River sockeye. Government of Canada, Ottawa

    Google Scholar 

  • Coletto D, Di Francesco L, Morrison J (2011) Seafood survey: public opinion on aquaculture and a National Aquaculture Act, a survey of 1,200 Canadians. Abacus Data, Ottawa

    Google Scholar 

  • Corbett J (2015) Media power and climate change. Nat Clim Chang 5(4):288–290

    Article  Google Scholar 

  • Costa-Pierce B (2010) Sustainable ecological aquaculture systems: the need for a new social contract for aquaculture development. Mar Technol Soc J 44(3):388–112

    Article  Google Scholar 

  • Costello C, Ovando D, Clavelle T, Strauss T, Hilborn R, Melnychuk M, Branch T, Gaines S, Szuwalski C, Cabral R, Rader D, Leland A (2016) Global fishery prospects under contrasting management regimes. Proc Nat Acad Sci U S A 113:5125–5129

    Article  CAS  Google Scholar 

  • CREATEC+ (2005) Qualitative research exploring Canadians’ perceptions, attitudes and concerns towards aquaculture. CREATEC+, Montreal

    Google Scholar 

  • D'Anna L, Murray G (2015) Perceptions of shellfish aquaculture in British Columbia and implications for well-being in marine social-ecological systems. Ecol Soc 20(1):57

    Article  Google Scholar 

  • Duda M, Nobile J (2010) The fallacy of online surveys: no data are better than bad data. Hum Dimens Wildl 15(1):55–64

    Article  Google Scholar 

  • Dunn J (2017) B.C. Salmon Farmers Association. Personal Communication

  • Ecology Action Centre (2012) Growing coalition calls for moratorium on salmon feedlots. Press release, March 12 Retrieved from https://ecologyaction.ca/issue-area/press-releases-growing-coalition-calls-moratorium-salmon-feedlots

  • Environmental Defense Fund (2017) EDF seafood selector. Available via http://seafood.edf.org/guide/best

  • FAO (2014) The state of world fisheries and aquaculture 2014: opportunities and challenges. FAO, Rome

    Google Scholar 

  • FAO (2016) The state of world fisheries and aquaculture 2016: contributing to food security and nutrition for all. FAO, Rome

    Google Scholar 

  • Feucht Y, Zander K (2017) Aquaculture in the German print media. Aquac Int 25:177–195

    Article  Google Scholar 

  • Fisheries and Oceans Canada (2016) 2015 Canadian aquaculture production statistics. Government of Canada, Ottawa Retrieved from http://www.dfo-mpo.gc.ca/stats/aqua/aqua15-eng.htm

    Google Scholar 

  • Fisheries and Oceans Canada (2017) Protecting our wild Pacific salmon: Cohen response 2017 status update. Retrieved from http://www.dfo-mpo.gc.ca/cohen/index-eng.htm

  • Froehlich H, Gentry R, Rust M, Grimm D, Halpern B (2017) Public perceptions of aquaculture: evaluating spatiotemporal patterns of sentiment around the world. PLoS One 12(1):e0169281. https://doi.org/10.1371/journal.pone.0169281

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  • Gallardi D (2014) Effects of bivalve aquaculture on the environment and their possible mitigation: a review. Fish Aquac J 5:105

    Article  Google Scholar 

  • Gill J (2017) Atlantic salmon stocks dip in 2016, leading to fears for this year: rivers in northern areas of Quebec and Atlantic Canada do better than those in south. CBC News. Retrieved from http://www.cbc.ca/news

  • Government of Canada (2016) Minister Leblanc announces commitment to act on Cohen commission recommendations. Retrieved from https://www.canada.ca/en/fisheries-oceans/news/2016/08/minister-leblanc-announces-commitment-to-act-on-cohen-commission-recommendations.html?wbdisable=true

  • Griffiths S, Zischke M, Tonks M, Pepperell J, Tickell S (2013) Efficacy of novel sampling approaches for surveying specialised recreational fisheries. Rev Fish Biol Fish 23(3):395–413

    Article  Google Scholar 

  • Hager M (2017) B.C. First Nations push province to revoke salmon farm licences. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

  • Hall T, Amberg S (2013) Factors influencing consumption of farmed seafood products in the Pacific northwest. Appetite 66:1–9

    Article  PubMed  Google Scholar 

  • Hargreaves J (2017) The stagnation of U.S. aquaculture. World Aquac Soc. Available via https://www.was.org/

  • Healy H (2017) 4 Reasons you should NEVER eat farmed salmon. Available via https://healyeatsreal.com/farmed-salmon-dangers

  • Hillnotes (2016) The state of broadband internet in Canada. Library of Parliament, Ottawa Retrieved from https://hillnotes.ca/2016/05/04/the-state-of-broadband-internet-in-canada

    Google Scholar 

  • Höijer B, Lidskog R, Thornberg L (2006) News media and food scares: the case of contaminated salmon. Environ Sci 3(4):273–288

    Article  Google Scholar 

  • Hui (2016) Genetically modified salmon approved for consumption in Canada. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

  • Hume M (2012) Treating farmed salmon for sea lice prevents transfer to wild fish. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

  • Hume M (2015) Sea lice infestation could kill up to ‘millions’ of wild salmon. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

  • Ibbitson J (2015) How the Maritimes became Canada’s incredible shrinking region. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

  • Joyce A, Canessa R (2009) Spatial and temporal changes in access rights to shellfish resources in British Columbia. Coast Manag 37:585–616

    Article  Google Scholar 

  • Joyce A, Satterfield T (2010) Shellfish aquaculture and First Nations’ sovereignty: the quest for sustainable development in contested sea space. Nat Res Forum 34:106–123

    Article  Google Scholar 

  • Kobayashi M, Msangi S, Batka M, Vannuccini S, Dey M, Anderson J (2015) Fish to 2030: the role and opportunity for aquaculture. Aquac Econ Manag 19:282–300

    Article  Google Scholar 

  • Larsen K (2016) Captain Kirk beams in to back wild salmon protection bill: William Shatner asks Canadians to support Bill C-228 and the phasing out of open net salmon farms. CBC News. Retrieved from http://www.cbc.ca/news

  • Lindsay B (2016) Celebrity activists launch B.C. salmon farm expedition: Pamela Anderson speaks out against salmon farming. Vancouver Sun. Retrieved from http://vancouversun.com

  • Liu J, Yan S, Sarpe D, Neculita M, Zhang X (2011) Stakeholder perception for sustainable development and pollution of coastal aquaculture. J Environ Prot Ecol 12(3A):1424–1432

    Google Scholar 

  • Martinez-Porchas M, Martinez-Cordova L (2012) World aquaculture: environmental impacts and troubleshooting alternatives. Sci World J. Available via https://hindawi.com

  • McCluskey J, Kalaitzandonakes N, Swinnen J (2016) Media coverage, public perceptions, and consumer behavior: insights from new food technologies. Ann Rev Resour Econ 8:467–486

    Article  Google Scholar 

  • Monterey Bay Aquarium (2017) Seafood watch. Available via http://www.seafoodwatch.org

  • Morton A (2017) A threat to your child’s health. Available via http://www.alexandramorton.ca/threat-to-your-childs-health/

  • Murray G, D’Anna L (2015) Seeing shellfish from the sea shore: the importance of values and place in perceptions of aquaculture and marine social–ecological system interactions. Mar Policy 62:125–133

    Article  Google Scholar 

  • Murray G, Wolff K, Patterson M (2017) Why eat fish? Factors influencing seafood consumer choices in British Columbia, Canada. Ocean Coast Manag 144(15):16–22

    Article  Google Scholar 

  • Nikiforuk A (2016) Sea lice exploded among wild young salmon near B.C. fish farms: study. The Tyee. Retrieved from https://thetyee.ca

  • OECD/FAO (2016) OECD-FAO agricultural outlook 2016–2025. OECD Publishing, Paris

    Google Scholar 

  • Olin P, Smith J, Nabi R (2011) Regional review on status and trends in aquaculture development in North America: Canada and the United States of America (2010). FAO, Rome

    Google Scholar 

  • Olsen M, Osmundsen T (2017) Media framing of aquaculture. Mar Policy 76:19–27

    Article  Google Scholar 

  • Osmundsen T, Olsen M (2017) The imperishable controversy over aquaculture. Mar Policy 76:136–142

    Article  Google Scholar 

  • Osmundsen T, Almklov P, Tveterås R (2017) Fish farmers and regulators coping with the wickedness of aquaculture. Aquac Econ Manag 2(1):163–183

    Article  Google Scholar 

  • Pauly D, Zeller D (2016) Catch reconstructions reveal that global marine fisheries catches are higher than reported and declining. Nat Commun 7:10244 Available via https://www.nature.com

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  • Prince Edward Island Aquaculture Alliance (2017) Available via http://www.aquaculturepei.com/sustainability.php

  • Province of British Columbia (2015) The B.C. agrifood and seafood strategic growth plan. Province of B.C., Victoria

  • Province of New Brunswick (2010) New Brunswick finfish aquaculture development strategy 2010–2014. Retrieved from http://www2.gnb.ca/content/dam/gnb/Departments/10/pdf/Publications/Aqu/FinfishStrategy2010-2014.pdf

  • Province of New Brunswick (2017a) Agriculture, aquaculture and fisheries. Retrieved from http://www2.gnb.ca/content/gnb/en/departments/10/aquaculture/content/overview/salmon.html

  • Province of New Brunswick (2017b) 2017–2021 Shellfish aquaculture development strategy. Retrieved from http://www2.gnb.ca/content/dam/gnb/Departments/10/pdf/Aquaculture/2017-2021-ShellfishAquacultureDevelopmentStrategy.pdf

  • Province of Nova Scotia (2015) Aquaculture management regulations made under Section 64 of the Fisheries and Coastal Resources Act S.N.S. 1996, c. 25. Available via https://novascotia.ca/just/regulations/regs/fcraquamanage.htm

  • Province of Prince Edward Island (2010) Rural action plan: a rural economic development strategy for Prince Edward Island. Charlottetown: Province of Prince Edward Island

  • Province of Prince Edward Island (2017) Aquaculture—overview. Retrieved from https://www.princeedwardisland.ca/en/information/agriculture-and-fisheries/aquaculture-overview

  • Pynn L (2009) B.C. loses salmon farm jurisdiction Provincial Supreme Court rules the province has been improperly regulating industry. Vancouver Sun. Retrieved from http://vancouversun.com

  • Rickard L, Feldpausch-Parker A (2016) Of sea lice and superfood: a comparison of regional and national news media coverage of aquaculture. Frontiers Commun 1. Available via https://frontiersin.org. Accessed 8 March 2018

  • Rickertsen K, Alfnes F, Combris P, Enderli G, Issanchou S, Shogren J (2017) French consumers’ attitudes and preferences toward wild and farmed fish. Mar Resour Econ 32(1):59–81

    Article  Google Scholar 

  • Rigby B, Davis R, Bavington D, Baird C (2017) Industrial aquaculture and the politics of resignation. Mar Policy 80(Special Issue):19–27

    Article  Google Scholar 

  • Robertson A, Comfort V (2014) Public perceptions of New Zealand’s aquaculture industry. Ministry for Primary Industries, Wellington

    Google Scholar 

  • Roheim C, Sudhakaran P, Durham C (2012) Certification of shrimp and salmon for best aquaculture practices: assessing consumer preferences in Rhode Island. Aquac Econ Manag 16(3):266–286

    Article  Google Scholar 

  • Salmon Aquaculture Review (1997) Summary report. Chapter 2: the salmon aquaculture industry. Environmental Assessment Office British Columbia, Victoria

    Google Scholar 

  • Sandersen H, Kvalvik I (2015) Access to aquaculture sites: a wicked problem in Norwegian aquaculture development. MAST 14:10

    Google Scholar 

  • Schlag A (2011) Aquaculture in Europe: media representations as a proxy for public opinion. Int J Fish Aquac 3(7):158–165

    Google Scholar 

  • Schlag A, Ystgaard K (2013) Europeans and aquaculture: perceived differences between wild and farmed fish. Br Food J 115(2):209–222

    Article  Google Scholar 

  • Shore R (2016a) Chinese firm to open massive land-based shellfish hatchery on sunshine coast. Vancouver Sun. Retrieved from http://vancouversun.com

  • Shore R (2016b) Sea lice outbreak shows no links to salmon farming in B.C.: report. Vancouver Sun. Retrieved from http://vancouversun.com

  • Smart A (2017) In a first, deadly disease diagnosed in B.C. salmon. Times Colonist. Retrieved from http://www.timescolonist.com

  • Standing Senate Committee on Fisheries and Oceans (2016) Vol 3—an ocean of opportunities: aquaculture in Canada. Senate of Canada, Ottawa

    Google Scholar 

  • Statistics Canada (2015a) Aquaculture Statistics. Catalogue no. 23–222-X. Government of Canada, Ottawa

    Google Scholar 

  • Statistics Canada (2015b) Median total income, by family type, by province and territory. Government of Canada, Ottawa

    Google Scholar 

  • Statistics Canada (2015c) Canada’s population estimates: age and sex, July 1, 2015. Government of Canada, Ottawa

    Google Scholar 

  • Statistics Norway (2017) Aquaculture. Retrieved from https://www.ssb.no/en

  • Szolnoki G, Hoffmann D (2013) Online, face-to-face and telephone surveys—comparing different sampling methods in wine consumer research. Wine Econ Policy 2(2):57–66

    Article  Google Scholar 

  • The Chronicle Herald (2016) N.S. salmon farm renewal stirs up neighbours. Retrieved from http://thechronicleherald.ca

  • The Guardian (2014) Oyster, mussel fishers clashing over rights on P.E.I.’s Malpeque Bay. Retrieved from http://www.theguardian.pe.ca

  • Thorstad E, Fleming I, McGinnity P, Soto D, Wennevik V, Whoriskey F (2008) Incidence and impacts of escaped farmed Atlantic salmon Salmo salar in nature. NINA Special Report 36. Available via https://www.worldwildlife.org

  • Tomlinson G (2015) Comparing quantitative research survey modes: online vs. telephone vs. face-to-face. The Marketing Directors: Strategic Marketing Consulting. Retrieved from http://www.themarketingdirectors.co.uk/quantitative-research-survey-modes-online-vs-telephone-vs-face-to-face/

  • Uchida H, Onozaka Y, Morita T, Managi S (2014) Demand for ecolabeled seafood in the Japanese market: a conjoint analysis of the impact of information and interaction with other labels. Food Policy 44:68–76

    Article  Google Scholar 

  • van Dongen J 2002 Why B.C. lifted the moratorium on fish farms. Press Release, Province of British Columbia, Victoria

  • Verbeke W, Sioen I, Brunsø K, De Henauw D, Van Camp J (2007) Consumer perception versus scientific evidence of farmed and wild fish: exploratory insights from Belgium. Aquac Int 15:121–136

    Article  Google Scholar 

  • Watershed Watch Salmon Society (2012) Cohen Report Card. Available via https://www.watershed-watch.org/

  • Watts R (2015) Mainland raw-oyster ban slams industry. Times Colonist. Retrieved from http://www.timescolonist.com

  • Whitmarsh D, Palmieri M (2011) Consumer behaviour and environmental preferences: a case study of Scottish salmon aquaculture. Aquac Res 42:142–147

    Article  Google Scholar 

  • Wild Salmon Center (2017) What salmon should I eat? Available via https://www.wildsalmoncenter.org/

  • Wilson C, MacDonald M (2015) Canadian aquaculture report falls short: critics. Times Colonist. Retrieved from http://www.timescolonist.com

  • Winterburn D (2017) B.C. Shellfish Growers Association. Personal Communication

  • World Bank (2013) Fish to 2030: prospects for fisheries and aquaculture. Agriculture and environmental services discussion paper no. 3. World Bank Group, Washington DC

    Google Scholar 

  • Yip W, Knowler D, Haider W, Trenholm R (2017) Valuing the willingness-to-pay for sustainable seafood: integrated multitrophic versus closed containment aquaculture. Can J Agr Econ 65:93–117

    Article  Google Scholar 

  • Young N, Matthews R (2010) The Aquaculture Controversy in Canada. Activism, policy and contested science. UBC Press, Vancouver

    Google Scholar 

Download references

Acknowledgements

We would like to thank our interviewers, Breanna Moore, Kurt Simmons, and Nick Sherrington, for their diligence and commitment to teamwork.

Funding

We greatly appreciate the financial support provided by the Natural Sciences and Engineering Research Council of Canada (NSERC) strategic Canadian Integrated Multi-Trophic Aquaculture Network (CIMTAN) in collaboration Fisheries and Oceans Canada.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Mark Flaherty.

Ethics declarations

Conflict of interest

The authors declare that they have no conflict of interest.

Ethics approval

This article does not contain any studies with animals performed by any of the authors.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Flaherty, M., Reid, G., Chopin, T. et al. Public attitudes towards marine aquaculture in Canada: insights from the Pacific and Atlantic coasts. Aquacult Int 27, 9–32 (2019). https://doi.org/10.1007/s10499-018-0312-9

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10499-018-0312-9

Keywords

Navigation