Summary
The production of motion pictures requires a large amount of capital and is at the same time a high risk venture. Recently, several low-budget movies have raised attention of audiences and investors alike due to their enormous box-offices grosses. Against a sample of 331 motion pictures released in the United States between 1999 and 2001, this article analyses the complex relationship of movie budget and profitability, taking into account the existence of secondary markets. The results are discussed with regard to different success criteria, modes of budget allocation, and movie genres.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Literaturverzeichnis
Albert, Steven (1998), Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry, in: Journal of Cultural Economics, Vol. 22, S. 249–270.
Austin, Bruce A. (1989), Immediate Seating — A Look at Movie Audiences.
Austin, Bruce A./ Gordon, Thomas F. (1987), Movie Genres: Toward a Conceptualized Model and Standardized Definitions, in: Current Research in Film: Audiences, Economics, and Law, Vol. 3, S. 12–33.
Brown, David (2001), Film & Pay-Television: The Business of Film Channels and PPV, Management Report.
Burnett, Robert (1993), The Popular Music Industry in Transition, in: Popular Music and Society, Vol. 17, S. 87–114.
Childs, Richard B. (1992), Home Video, in: Squire, Jason E. (Ed.), The Movie Business Book, 2nd Ed., S. 328–337.
Clark, Thomas (2001), Deutsche Bank investiert in Hollywood-Filme, in: Financial Times Deutschland, 11.01.2002, im Internet: http://www.ftd.de/ub/fi/FTDZ5A86XMC.html.
Clark, Thomas (2002), Fonds: Filmreifes Abzocken, in: Financial Times Deutschland, 11.1.2002, im Internet: http://www.ftd.de/tm/me/FTDWD2T6AWC.html.
Dana, James D., Jr./ Spier, Kathryn E. (2001), Revenue Sharing and Vertical Control in the Video Rental Industry, in: Journal of Industrial Economics, Vol. 49, S. 223–245.
De Vany, Arthur/Walls, W. David (1997), The Market for Motion Pictures: Rank, Revenue, and Survival, in: Economic Inquiry, Vol., S. 783–797
De Vany, Arthur/ Walls, W. David (1999), Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?, in: Journal of Cultural Economics, Vol. 23, S. 285–318.
De Vany, Arthur/ Walls, W. David (2001), Does Hollywood Make Too Many R-rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation, Arbeitspapier, University of California at Irvine.
Derbaix, Christian/ Sjöberg, Lennart (1994), Movie Stars in Space: A Comparison of Preference and Similarity Judgments, in: International Journal of Research in Marketing, Vol. 11, S. 261–274.
Desjardins, Doug (2001), Video Chains Experience Fast-forward Growth, in: DSN Retailing Today, 17. September 2001.
Dove Foundation (2001), Profitability Study of MPAA-Rated Movies, 1988–1997, Report of the Dove Foundation.
Eliashberg, Jehoshua/ Jonker, Jedid-Jah/ Sawhney, Mohanbir S./ Wierenga, Berend (2000), MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures, in: Marketing Science, Vol. 19, S. 226–243.
Golan, Menahem (2002), Biography for Menahem Golan, im Internet: http://us.imdb.com/Bio?Golan,+Menahem, abgerufen am 19.8.2002.
Hennig-Thurau, Thorsten/ Wruck, Oliver (1999), Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen, in: Marketing ZFP, 22. Jg., S. 241–256.
Hennig-Thurau, Thorsten/ Houston, Mark B./ Walsh, Gianfranco (2003), The Differing Role of Success Drivers Across Channels, Arbeitspapier, Bauhaus-Universität Weimar.
Jedidi, Kamel/ Krider, Robert E./ Weinberg, Charles B. (1998): Clustering at the Movies, in: Marketing Letters, Vol. 9, S. 393–405.
Jowett, Garth/Linton, James M. (1989), Movies as Mass Communication, 2nd ed..
Leenders, M. A. A. M./ Eliashberg, Jehoshua (2000), Explaining and Managing the International Performance of Movies, Paper präsentiert auf der European Marketing Association Conference, Berlin.
Lehmann, Donald R./ Weinberg, Charles B. (2000), Sales Through Sequential Distribution Channels: An Application to Movies and Videos, in: Journal of Marketing, Vol. 64, S. 18–33.
Levin, Aron M./ Levin, Irwin P./ Heath, C. Edward (1997), Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experiental Products, in: Advances in Consumer Research, Vol. 24, S. 175–181.
Litman, Barry R. (1983), Predicting Success of Theatrical Movies: An Empirical Study, in: Journal of Popular Culture, Vol. 16, S. 159–175.
MPAA (2002), Microsoft PowerPoint Presentation 2001 US Economic Review, im Internet: http://www.mpaa.org/useconomicreview/2001Economic/index.htm, abgerufen am 20.8.2002.
Ravid, S. Abraham (1999), Information, Blockbusters, and Stars: A Study of the Film Industry, in: Journal of Business, Vol. 72, S. 463–492.
Vahabzadeh, Susanne (1999), Charts beiseite — Wie Hollywood versucht, den Erfolg kalkulierbar zu machen, in: Süddeutsche Zeitung vom 8.9.1999, 54. Jg., S. 28.
Vogel, Harold L. (1994), Entertainment Industry Economics, 3rd ed.
Wallace, W. Timothy/ Seigerman, Alan/ Holbrook, Morris B. (1993), The Role of Actors and Actresses in the Success of Films: How Much is a Movie Star Worth?, in: Journal of Cultural Economics, Vol. 17, S. 1–27.
Author information
Authors and Affiliations
Corresponding author
Additional information
Der Verfasser dankt zwei anonymen Gutachtern für ihre konstruktiven Anmerkungen zu einer früheren Fassung dieses Beitrags.
Rights and permissions
About this article
Cite this article
Hennig-Thurau, T. Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung. Schmalenbachs Z betriebswirtsch Forsch 56, 171–188 (2004). https://doi.org/10.1007/BF03372734
Published:
Issue Date:
DOI: https://doi.org/10.1007/BF03372734