, Volume 38, Issue 1, pp 3–5 | Cite as

Is there a role for academic detailing in today’s healthcare systems?

  • Carlene Todd
Newsletter Article


Increasingly, managed care organisations are trying to decide how to get physicians to rationalise their prescribing practices. In this environment, there could be a real role for academic detailing as a means of ensuring independent, cost-effective and safe prescribing, claimed Dr Jerry Avorn from Harvard Medical School in Boston, US, a pioneer in this field. Academic detailing involves exploiting the strengths of the drug industry sales model, using pharmacists to deliver independent advice on prescribing. 1 At the 11th International Conference on Pharmacoepidemiology [ Montréal, Canada; August 1995 ], Dr Avorn and 2 other researchers from the UK and Australia presented models of academic detailing for 3 different healthcare systems.


Community Pharmacist Manage Care Organisation Pharmaceutical Benefit Scheme Academic Detailer Safe Prescribe 
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Copyright information

© Adis International Ltd 1995

Authors and Affiliations

  • Carlene Todd

There are no affiliations available

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