Understanding attitudes about biotechnology drugs
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T he fruits of biotechnological research are having a growing impact on the pharmaceutical market.* However, a recent study found that doctors don’t apply the same decision-making process to biotechnological products as they use for conventional pharmaceuticals. The study suggests that understanding these differences could help purchasers and prescribers work together to optimise outcomes when using biotechnology drugs. For example, formulary management strategies for biotechnological products should place greater emphasis on clinical and humanistic outcomes than cost.