Annales Des Télécommunications

, Volume 62, Issue 9–10, pp 967–989 | Cite as

Direct and indirect effects of perceived price on perceived value of mobile phones



Nowadays many leading companies understand that creating outstanding customer value is necessary to achieving sustainable market success. The main problem discussed in this article is the examination of factors affecting perceived value, emphasizing the relationship between perceived price and perceived value. Based on literature and their own findings, the authors designed a model of relationships between researched factors. This model was tested using structural equation modeling. The results reflected that statistically significant relationships exists and that perceived price has direct as well as indirect efects on perceived product value.

Key words

Microeconomics Portable telephone set Subjective evaluation Price Slovenia Student Statistical analysis Descriptive statitstics Market survey Product quality Risk 

Effets directs et indirects du prix perçu sur la valeur perçue des téléphones mobiles


De nombreuses sociétés importantes ont compris aujourd’hui que la création de valeur pour le client est nécessaire pour obtenir un succès durable sur le marché. Le principal problème discuté dans l’article est l’examen des facteurs qui déterminent la valeur perçue, en insistant sur les relations entre prix perçu et valeur perçue. A partir de la littérature et de leurs propres résultats, les auteurs ont conçu un modèle des relations entres les facteurs étudiés. Ce modèle a été testé par modélisation d’équations structurales. Les résultats révèlent l’existence de relations statistiquement significatives et l’existence d’effets directs et indirects du prix perçu sur la valeur perçue du produit.

Mots clés

Microéconomie Téléphone portable Évaluation subjective Prix Slovénie Étudiant Analyste statistique Statistique descriptive Étude de marché Qualité produit Risque 


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Copyright information

© Institut Telecom / Springer-Verlag France 2007

Authors and Affiliations

  1. 1.Faculty of Economics and Business, Marketing DepartmentUniversity of MariborMariborSlovenia

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