Skip to main content
SpringerLink
Log in

Brand Investment Controlling

Steigerung der Marketingeffizienz als gemeinsame Aufgabe für Marketing und Controlling

  • Magazin
  • Instrumente
  • Published:
Controlling und Management Aims and scope

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Authors
  1. Patricia Schulz-Moll
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Mark Esser
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Udo Klein-Bölting
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Schulz-Moll, P., Esser, M. & Klein-Bölting, U. Brand Investment Controlling. Z Control Manag 47, 165–169 (2003). https://doi.org/10.1007/BF03249590

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF03249590

Search

Navigation