, Volume 8, Issue 10, pp 60–61 | Cite as

Gauchos, gols and the battle for supremacy in the global car industry

  • Markus Gärtner
Production Emerging Markets


Volkswagen launched the new Gol. Its earlier versions have been the best-selling car in this South American country since 1987. The Gol looks like a shortened Golf. It is precisely geared toward the local taste of customers in South America, who — because of small wallets, long distances and less than perfect roads — favour compact cars with a reasonable price tag, a large tank and a lot of endurance.


South American Country Asian Financial Crisis Large Tank ATZautotechnology 10I2008 Volume ATZautotechnology 10I2008 
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© Springer Fachmedien Wiesbaden GmbH 2008

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  • Markus Gärtner

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