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ATZautotechnology

, Volume 8, Issue 10, pp 60–61 | Cite as

Gauchos, gols and the battle for supremacy in the global car industry

  • Markus Gärtner
Production Emerging Markets
  • 3 Downloads

Abstract

Volkswagen launched the new Gol. Its earlier versions have been the best-selling car in this South American country since 1987. The Gol looks like a shortened Golf. It is precisely geared toward the local taste of customers in South America, who — because of small wallets, long distances and less than perfect roads — favour compact cars with a reasonable price tag, a large tank and a lot of endurance.

Keywords

South American Country Asian Financial Crisis Large Tank ATZautotechnology 10I2008 Volume ATZautotechnology 10I2008 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Fachmedien Wiesbaden GmbH 2008

Authors and Affiliations

  • Markus Gärtner

There are no affiliations available

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