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Das Fitnessprogramm

  • Dynamik
  • Published:
Automotive Agenda

Zusammenfassung

Autohersteller sind große Unternehmen, die sich mit plötzlichen Krisen und einschneidenden Veränderungen schwer tun. Mehr Dynamik und Konsequenz verheißen Besserung.

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Authors and Affiliations

  1. Zeppelin University, Friedrichshafen, Germany

    Heike Proff (Lehrstuhl für Internationales Management)

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  1. Heike Proff
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Proff, H. Das Fitnessprogramm. Automot Agenda 2, 92–95 (2009). https://doi.org/10.1007/BF03223703

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  • DOI: https://doi.org/10.1007/BF03223703

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