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Das Image in der Versicherungswirtschaft unter besonderer Berücksichtigung der Firmenimagegestaltung

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Zeitschrift für die gesamte Versicherungswissenschaft

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  1. Wien

    Karl C. Ennsfellner

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  1. Karl C. Ennsfellner
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Ennsfellner, K.C. Das Image in der Versicherungswirtschaft unter besonderer Berücksichtigung der Firmenimagegestaltung. Zeitschr. f. d. ges. Versicherungsw. 78, 207–226 (1989). https://doi.org/10.1007/BF03187941

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  • DOI: https://doi.org/10.1007/BF03187941

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