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Rezension

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References

  • Kai-Ingo Voigt, Stefan Landwehr, Armin Zech Elektronische Marktplätze — E-Business im B2B-Bereich Physica Verlag, Heidelberg 2003, 206 Seiten, ISBN 3-7908-0052-X, Euro 59,95

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  • Christian Homburg /Harley Krohmer Marketingmanagement Strategie — Instrumente — Umsetzung —Unternehmensführung Gabler, Wiesbaden 2003

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Authors
  1. Kai -Ingo Voigt
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  2. Stefan Landwehr
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  3. Armin Zech
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  4. Arne Floh
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  5. Christian Homburg
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  6. Harley Krohmer
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  7. Thomas Salzberger
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Voigt, K.I., Landwehr, S., Zech, A. et al. Rezension. Journal für Marketing 43, 41–42 (2004). https://doi.org/10.1007/BF03032268

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  • DOI: https://doi.org/10.1007/BF03032268

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