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, Volume 42, Issue 3–4, pp 132–146 | Cite as

Ansatzpunkte für die Entwicklung einer „Pattern-Language“ zum Aufbau von Konsumentenvertrauen im Electronic Commerce

  • Sonja Grabner-Kräuter
  • Ewald A. Kaluscha
Beiträge Konsumentenvertrauen

Abstract

Seit Mitte der 1990-er Jahre wird Vertrauen sowohl in der Forschung als auch in der Praxis als zunehmend wichtiger Faktor im Electronic Commerce betrachtet. Eine Reihe von Studien hat gezeigt, dass der Mangel an Vertrauen einer der Hauptgründe für die noch immer relativ geringe Bereitschaft von Konsumenten ist, das Internet als Einkaufsmedium zu nutzen. Vor diesem Hintergrund besteht das Ziel dieses Beitrages darin, den ursprünglich aus der Architektur stammenden Pattern-Ansatz auf den Bereich des Vertrauensaufbaus im Electronic Commerce zu übertragen. Auf der Grundlage von Management-Implikationen und Schlussfolgerungen aus empirischen Studien wird ein Beispiel-Set von Patterns für das Design vertrauenswürdiger Internet-Shops präsentiert und damit ein erster Schritt in Richtung einer neuen “Pattern-Language” gesetzt.

Keywords

Konsumentenvertrauen Electronic Commerce B2C Design Pattern HCI Pattern Language Web-Design 

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Copyright information

© Springer 2003

Authors and Affiliations

  1. 1.Industrie-stiftungsinsitut eBusiness (biztec)Universität KlagenfurtKlagenfurt

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