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Globale Konsumentensegmentierung

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  1. Lehrstuhl lür Betriebswirtschaftslehre, Universität Augsburg, Memminger Str. 14, D-8900, Augsburg

    Heribert Gierl

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  1. Heribert Gierl
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Gierl, H. Globale Konsumentensegmentierung. Journal für Marketing 32, 125–139 (1993). https://doi.org/10.1007/BF03031909

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