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, Volume 32, Issue 3, pp 125–139 | Cite as

Globale Konsumentensegmentierung

  • Heribert Gierl
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Copyright information

© Springer 1993

Authors and Affiliations

  • Heribert Gierl
    • 1
  1. 1.Lehrstuhl lür BetriebswirtschaftslehreUniversität AugsburgAugsburg

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