Journal of Computing in Higher Education

, Volume 1, Issue 1, pp 39–64 | Cite as

The rhetoric of hypermedia: Some rules for authors

  • George P. Landow


INFORMATION TECHNOLOGY that employs electronically linked blocks of words and images requires rhetorical and stylistic rules different from those for one employing physically isolated pages set in a fixed sequence. After discussing the reader’s need for arrival, departure, and navigation information in hypermedia, the essay examines various system solutions to these needs and then proposes rules of hypermedia rhetoric concerning the creation of overview or directory files, placement and labeling of link markers, and relation of visual to verbal information.


Text Document Link Marker Fold System Rhetorical Device Navigation Information 


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Copyright information

© Springer 1989

Authors and Affiliations

  • George P. Landow
    • 1
  1. 1.Brown UniversityUSA

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