Marketing and distribution strategies for international organizations
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Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to justify the investments of their sponsors in terms of the “product” which they are offering. What about adequate strategies for the international organizations?
KeywordsMember Country Marketing Strategy Major Power Marketing Concept Potential Member
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- 1.Further references may be found in John Pattison and M. Fratianni, International Institutions and International Progress, in: The New Economics of the Less Developed Countries, Nake Kamrany, ed. (Boulder, Colorado: Westview Press, 1978), pp. 319–346.Google Scholar
- 2.For some statistics, see Michele Fratianni and John Pattison, The Economics of International Organizations, a paper presented at the 1975 annual meeting of the Public Choice Society, revised 1978, mimeo.Google Scholar
- 3.For a mathematical and theoretical justification of this point, see Fratianni and Pattison, ibid. The Economics of International Organizations, a paper presented at the 1975 annual meeting of the Public Choice Society, revised 1978, mimeo.Google Scholar
- 5.In the sense of Cox and Jacobson. See Robert W. Cox and H.K. Jacobson, The Anatomy of Influence (New Haven: Yale University Press, 1973), pp. 5, 6.Google Scholar
- 6.C. Fred Bergsten et al., The Reform of International Institutions (New York: The Trilateral Commission, 1976), p. 25.Google Scholar