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Journal of the Academy of Marketing Science

, Volume 23, Issue 1, pp 57–65 | Cite as

Switching behavior in automobile markets: A consideration-sets model

  • Rajan Sambandam
  • Kenneth R. Lord
Research Note

Abstract

Consideration-set formation and the direct and indirect consequences of consideration-set size on switching behavior in automobile markets provide the focus for this model development and testing effort. Empirical support is provided for a model revealing that consideration sets, formed as a consequence of prior experience, product knowledge, and satisfaction, play a substantial role in a consumer’s decision to switch or repurchase the same brand acquired on the previous purchase occasion. Consideration sets are shown to affect the switching decision both directly and indirectly (by motivating retailer search activities).

Keywords

Product Knowledge Product Category Consumer Research Switching Behavior Evaluation Stage 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 1995

Authors and Affiliations

  • Rajan Sambandam
    • 1
  • Kenneth R. Lord
    • 1
    • 2
  1. 1.the State University of New YorkBuffalo
  2. 2.Ohio State UniversityUSA

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