Journal of the Academy of Marketing Science

, Volume 29, Issue 3, pp 276–288 | Cite as

Socializing children about television: An intergenerational study

  • Les Carlson
  • Russell N. Laczniak
  • Ann Walsh


This article describes a study on mothers’ views of television and children’s perceptions of their mothers’ socialization efforts regarding television. Results from the investigation involving 174 mother and child (in Grades 3–6) dyads suggest that mothers’ perceptions of their responsibilities regarding children’s television viewing vary by parental style. In addition, children’s perceptions of mothers’ verbal interactions about TV and coviewing together with opinions, monitoring, and controlling of television similarly vary across parental styles. These findings support previous research that parental styles play a role in determining the manner in which mothers socialize their offspring about television.


Consumer Research Television Viewing Authoritative Parent Television Advertising Consumer Socialization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 2001

Authors and Affiliations

  • Les Carlson
    • 1
  • Russell N. Laczniak
    • 2
  • Ann Walsh
    • 3
  1. 1.Clemson UniversityClemsonUSA
  2. 2.Iowa State UniversityUSA
  3. 3.Western Illinois UniversityUSA

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