Abstract
A demand model was developed to determine the factors that affect the demand for potato products in the United States. The following market components were analyzed: potato chips; dehydrated-foodservice; dehydrated-retail; fresh; frozen-foodservice; and frozen-retail. Equations were estimated for each of the six components via ordinary least squares. Factors found to affect demand were population, consumer price index, consumer income, consumer debt, retail potato product price, females in the labor force, percentage of households with microwave ovens, restaurant meal expenditures, price of substitute potato products, price of complement products, and advertising expenditures. The demand for all of the potato products was found to be inelastic, but fresh demand was the most inelastic.
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Guenthner, J.F., Levi, A.E. & Lin, BH. Factors that affect the demand for potato products in the United States. American Potato Journal 68, 569–579 (1991). https://doi.org/10.1007/BF02853710
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DOI: https://doi.org/10.1007/BF02853710