American Potato Journal

, Volume 69, Issue 1, pp 13–19 | Cite as

A comparison of consumer satisfaction with the Sunrise, CS7635-4 and Norwis round white potato varieties

  • D. A. Smith
  • S. R. Peavey
  • A. F. Reeves
  • A. S. Kezis


Previous market studies have shown that consumers are sensitive to differences in selected round white varieties, based on the performance of the varieties in everyday home use. This study compares survey responses from consumers who purchased one or more three round white varieties, Sunrise, CS7635-4 and Norwis, and tests for differences in consumer ratings of the potatoes. For each measure of satisfaction, the three varieties received similarly high ratings, indicating they are equally well-suited for tablestock marketing.

Additional Key Words

Marketing cooked quality FL657 


Estudios previos de mercado, en base al comportamiento de las variedades usadas diariamente en el hogar, han demostrado que los consumidores son sensibles a las diferencias en variedades blancas y redondas seleccionadas. Este estudio compara las respuestas de los consumidores que adquieren una o más de tres variedades blancas y redondas, Sunrise, CS7635-4 y Norwis, y analiza las diferencias en las clasificaciones efectuadas por los consumidores. Para cada medida de satisfacción, las tres variedades recibieron clasificaciones altas similares, indicando que son por igual apropiadas para su comercialización como producto para la mesa.


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Literature Cited

  1. 1.
    Anonymous. 1985. National Potato Board Advertising Tracking Study. NFO Res, Inc, Toledo, Ohio, Oct.Google Scholar
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    Cipar, M.S., D. Hunter, P. Porter and G. Henderson. 1990. Norwis: A new potato variety combining chipping quality, wide adaptation, disease resistance, and high yield. Am Potato J 67:371–380.CrossRefGoogle Scholar
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    Kezis, Alan S., Duane Smith, Stephanie Peavey and Joseph Lloyd. 1988. Testing for differences in consumer acceptance of identically appearing potato varieties. J Food Distrib Res, Sept 54–62.Google Scholar
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    Reeves, A.F., R.V. Akeley, C.E. Cunningham, H.J. Murphy, R.H. True and F.E. Manzer. 1985. Sunrise: An early maturing, golden nematode resistant, round, white potato variety. Am Potato J 62:221–226.CrossRefGoogle Scholar

Copyright information

© Springer 1992

Authors and Affiliations

  • D. A. Smith
    • 1
  • S. R. Peavey
    • 2
  • A. F. Reeves
    • 3
  • A. S. Kezis
    • 4
  1. 1.University of MaineOrono(UM)
  2. 2.Agricultural and Resource EconomicsUMUSA
  3. 3.UMUSA
  4. 4.UMUSA

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