Abstract
Previous market studies have shown that consumers are sensitive to differences in selected round white varieties, based on the performance of the varieties in everyday home use. This study compares survey responses from consumers who purchased one or more three round white varieties, Sunrise, CS7635-4 and Norwis, and tests for differences in consumer ratings of the potatoes. For each measure of satisfaction, the three varieties received similarly high ratings, indicating they are equally well-suited for tablestock marketing.
Compendio
Estudios previos de mercado, en base al comportamiento de las variedades usadas diariamente en el hogar, han demostrado que los consumidores son sensibles a las diferencias en variedades blancas y redondas seleccionadas. Este estudio compara las respuestas de los consumidores que adquieren una o más de tres variedades blancas y redondas, Sunrise, CS7635-4 y Norwis, y analiza las diferencias en las clasificaciones efectuadas por los consumidores. Para cada medida de satisfacción, las tres variedades recibieron clasificaciones altas similares, indicando que son por igual apropiadas para su comercialización como producto para la mesa.
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Smith, D.A., Peavey, S.R., Reeves, A.F. et al. A comparison of consumer satisfaction with the Sunrise, CS7635-4 and Norwis round white potato varieties. American Potato Journal 69, 13–19 (1992). https://doi.org/10.1007/BF02853405
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DOI: https://doi.org/10.1007/BF02853405