, Volume 35, Issue 4, pp 12–16 | Cite as

A role for message TV in education

  • David W. Stamps


The role of message TV in education will change with advancing technology and improving instructional design. As a stand alone activity, message TV may be too subjective an experience with too short a duration to expect enduring attitude and value changes. More research into the use of the medium as a stand alone activity is required. However, since message TV is a more effective medium for impressing with images than transmitting abstract data, it can play the affective instructional role as the strategic component within a program that uses a variety of activities to facilitate attitude and value cultivation. Message TV is a very powerful tool for persuasion that illustrates, dramatizes, and makes concrete the program’s objectives.


High School Dropout Tech Trend Economic Future Remote Audience Service Delivery Area 


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Copyright information

© Springer 1990

Authors and Affiliations

  • David W. Stamps
    • 1
  1. 1.University of OklahomaUSA

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