, Volume 35, Issue 4, pp 12–16 | Cite as

A role for message TV in education

  • David W. Stamps


The role of message TV in education will change with advancing technology and improving instructional design. As a stand alone activity, message TV may be too subjective an experience with too short a duration to expect enduring attitude and value changes. More research into the use of the medium as a stand alone activity is required. However, since message TV is a more effective medium for impressing with images than transmitting abstract data, it can play the affective instructional role as the strategic component within a program that uses a variety of activities to facilitate attitude and value cultivation. Message TV is a very powerful tool for persuasion that illustrates, dramatizes, and makes concrete the program’s objectives.


High School Dropout Tech Trend Economic Future Remote Audience Service Delivery Area 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer 1990

Authors and Affiliations

  • David W. Stamps
    • 1
  1. 1.University of OklahomaUSA

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