Improving media production design skills through the use of a design analysis checklist
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As they would apply to each production, there are no “right” answers to most of the questions on the Design Analysis Checklist. On many of the items, research and marketing findings and the wisdom gained by successful media designers over a long period of time could perhaps sometimes tell the novice designer which decision would be best in a particular instance. But each production is far too complex and unique as a total entity to be able to make flat general statements as to what is proper in terms of design.
Rather than trying to tell you what is right in media design, this analytical exercise is aimed at helping you to identify some of the design elements where decisions must be made—not whatdecision to make. Through experience and learning from experienced, successful designers, you will in time be better able to make the right decisions for each production. Reading some of the sources listed at the end of this article can help you in this regard.
While the Checklist probed for answers dealing with dozens of design elements, do not lose sight of the fact that the basic story or message is the most important element. Without a well-organized and vital story or message presented in an interesting manner, it matters little about the other design elements. On the other hand, if your story or message is strong, well-organized, and interesting, these dozens of other elements can be used to improve the production in places where it is appropriate.
KeywordsDesign Element Tech Trend Media Design Natural Sound Comment Briefly
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