AV communication review

, Volume 12, Issue 2, pp 133–145 | Cite as

Radio: The Tribal Drum

  • Marshall McLuhan


Visual Component Civil Defense Auditory Image Sound Track Literate People 
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  1. 1.
    Gibson, J. J. “Observations on Active Touch.”Psychological Review 69: 477–91; November 1962.CrossRefGoogle Scholar
  2. 2.
    Waples, Douglas, editor.Print, Radio, and Film in a Democracy. Chicago: University of Chicago Press, 1946. p. 74.Google Scholar

Copyright information

© Association for Educational Communications and Technology 1964

Authors and Affiliations

  • Marshall McLuhan
    • 1
    • 2
  1. 1.St. Michael’s CollegeUSA
  2. 2.Centre for Culture and TechnologyUniversity of TorontoUSA

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