AV communication review

, Volume 13, Issue 3, pp 270–274 | Cite as

Viewer location and student achievement

  • Bruce H. Westley
  • Werner J. Severin


Student Achievement Final Exam Score Final Grade Viewer Location Past Achievement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Hayman, J. L., Jr. “Viewer Location and Learning in Instructional Television.”AV Communication Review 11: 27–31; May-June 1963.Google Scholar
  2. 2.
    Osgood, C. E.; Suci, G. J.; and Tannenbaum, P. H.The Measurement of Meaning. Urbana: University of Illinois Press, 1957.Google Scholar

Copyright information

© Association for Educational Communications and Technology 1965

Authors and Affiliations

  • Bruce H. Westley
    • 1
  • Werner J. Severin
    • 2
    • 3
  1. 1.Division of Radio-Television EducationUniversity of WisconsinMadison
  2. 2.Division of Radio-Television EducationUniversity of WisconsinWisconsin
  3. 3.Department of JournalismUniversity of Alaska, CollegeAlaska

Personalised recommendations