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Sadhana

, Volume 22, Issue 1, pp 33–43 | Cite as

Managing configurable products in the computer industry: Planning and coordination issues

  • Ramesh Srinivasan
  • Jayashankar M Swaminathan
Competitive Manufacturing Systems

Abstract

With the increase in the drive towards greater customer satisfaction, there has been a proliferation in the variety of products offered by manufacturers. Variety provides considerable choice to customers and encourages manufacturers to modularize their product lines. However, associated with a broad product line are complexities related to design, forecasting, coordination and operations. In this paper, we discuss some of these important issues.

Keywords

Product variety feature-based product lines operations management forecasting planning computer industry 

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Copyright information

© Indian Academy of Sciences 1997

Authors and Affiliations

  1. 1.IBM TJ Watson Research CenterYorktown HeightsUSA
  2. 2.Walter A Haas School of BusinessUniversity of CaliforniaBerkeleyUSA

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