Abstract
Contrary to existing literature in the sociology of occupations, a survey of practicing attorneys does not reveal an overwhelming inverse relationship between attorney professionalism and attitudinal dispositions toward legal service advertising. Only on the professional dimension of self-regulation are attorneys found to significantly oppose the advertising of their services. Based on these findings, advertising by professionals should not be viewed as necessarily antithetical to the delivery of professional services or the self-image of the professional practitioner.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Barber, Bernard, 1963, “Some Problems in the Sociology of the Professions.”Daedalus, Journal of American Academy of Arts and Sciences, Vol. 92 No. 2, pp. 669–688.
Benham, Lee and Alexandra Benham, 1975, “Regulating through the Professions: A Perspective on Information Control.”Journal of Law and Economics Vol. 18, p. 421.
Bennis, Warren G., 1955, “The Social Scientist as Research Entrepreneur: A Case Study.”Social Problems, Vol. 3, pp. 44–49.
Caplow, Theodore, 1954, “Steps in Professionalization.” In Howard M. Vollmer and Donald L. Mills (eds.),Professionalization. Englewood Cliffs, New Jersey: Prentice-Hall.
Carr-Saunders, A. M., 1954, 1966, “Professionalization in Historical Perspective.” in Howard M. Vjollmer and Donald L. Mills (eds.),Professionalization. Englewood Cliffs, New Jersey: Prentice-Hall, Vol. 4, p. 5.
Darling, John and Donald Hackett, 1978, “The Advertising of Fees and Services: A Study of Contrasts Between and Similarities Among Professional Groups.”Journal of Advertising, Vol. & No. 2, pp. 23–34.
Friedson, Eliot, 1973, Editorial ForwardAmerica Behavioral Scientist, Vol. 14, pp. 467–474.
Greenwood, Ernest, (1957) 1966, “Elements of Professionalization.” In Bernard M. Vollmer and Donald L. Mills (eds.),Professionalization. Englewood Cliffs, New Jersey: Prentice-Hall, pp. 10–19.
Hall, Richard, 1968, “Professionalization and Bureaucratization.”American Sociological Review, Vol. 33, pp. 93, 104.
Jenkins, Roger L., 1978, “The Use of Advertising in the Legal Profession: A Historical Perspective and Case Scenario.”Southern Marketing Association Proceedings, pp. 115–118.
Kotler, Philip and Richard A. Conner, 1977, “Marketing Professional Services.”Journal of Marketing, Vol. 41 No. 1 (January), pp. 71–76.
Kronus, Carol L., 1975, “Occupational Values, Role Orientations, and Work Setting: The Case of Pharmacy.”The Sociological Quarterly, Vol. 16, pp. 171–183.
MacIver, Robert, (1955, 1966), “Professional Groups and Cultural Norms” In Howard M. Vollmer and Donald L. Mills (eds.),Professionalization. Englewood Cliffs, New Jersey: Prentice-Hall, p. 51.
Nunnaly, Jum C., 1978, Psychometric Theory, 2nd ed. New York: McGraw-Hill Book Co.
Official Report of the Supreme Court, 1977, Goldbarb vs. Virginia State Bar, April 2, Vol. 421, pp. 773–793.
Pavalko, Ronald M., 1971 “Sociology of Occupations and Professions,” Ithaca, IL: F.E. Peacock Publishers.
Shimp, Terrence and Robert F. Dyer, 1978, “How the Legal Profession Views Legal Service Advertising.”Journal of Marketing, Vol. 42, No. 3 (July), pp. 74–81.
Shimp, Terrence and Robert F. Dyer. 1981, “Factors Influencing Lawyers' Satisfaction with Advertising and Intentions to Continue Advertising.”Marketing of Services, James H. Donnelly and William R. George, (eds.), Proceeding Series, American Marketing Association, pp. 104–107.
Snizek, William E., 1972, “Hall's Professionalism Scale: An Empirical Reassessment.”American Sociological Review, Vol. 37, pp. 109–114.
Stem, Jr., Donald E., Dante M. Laudido and Jeff T. Israel, 1981, “The Effects of Attorney Seniority on Legal Advertising Practice and Attitudes.”The Changing Marketing Environment: New Theories and Applications, 1981 Educators Conference Proceedings, AMA Series No. 47, pp. 237–240.
Timperly, Stuart R. and Michael D. Osbaldeston, 1975, “The Professionalization Process: A Study of an Aspiring Occupational Process.”Sociological Review, Vol. 23, p. 617.
Veblen, Thorstein, 1918,The Higher Learning in America. New York: B. W. Huebsch.
Vickers, Geoffrey, 1974, “The Changing Nature of Professions.”American Behavioral Scientist, Vol. 18 (November/December), pp. 164–189.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Snizek, W.E., Crocker, K.E. Professionalism and attorney attitudes toward legal service advertising. JAMS 13, 101–118 (1985). https://doi.org/10.1007/BF02737202
Issue Date:
DOI: https://doi.org/10.1007/BF02737202