Journal of the Academy of Marketing Science

, Volume 13, Issue 4, pp 101–118 | Cite as

Professionalism and attorney attitudes toward legal service advertising

  • William E. Snizek
  • Kenneth E. Crocker


Contrary to existing literature in the sociology of occupations, a survey of practicing attorneys does not reveal an overwhelming inverse relationship between attorney professionalism and attitudinal dispositions toward legal service advertising. Only on the professional dimension of self-regulation are attorneys found to significantly oppose the advertising of their services. Based on these findings, advertising by professionals should not be viewed as necessarily antithetical to the delivery of professional services or the self-image of the professional practitioner.


Background Factor Strong Agree Legal Profession Virginia Polytechnic Institute Professional Model 


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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • William E. Snizek
    • 1
  • Kenneth E. Crocker
    • 2
  1. 1.Virginia Polytechnic Institute and State UniversityUSA
  2. 2.Bowling Green State UniversityBowling GreenUSA

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