Abstract
The influence of retail marketing strategies on profit performance was investigated for a sample of thirty-five retail firms for the nine year period from 1970–1978 (n=315). Sales growth, market share, the capital-to-labor-ratio, and average inventory were found to be significantly associated with profit performance as hypothesized. Findings suggest that the keys to evaluating and selecting retail marketing strategies are: the impact on sales growth, market share, capital-to-labor ratios, and the average inventory level. Managerial implications are presented.
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Cronin, J.J. Determinants of retail profit performance: A consideration of retail marketing strategies. JAMS 13, 40–53 (1985). https://doi.org/10.1007/BF02737198
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DOI: https://doi.org/10.1007/BF02737198