Journal of the Academy of Marketing Science

, Volume 13, Issue 4, pp 40–53 | Cite as

Determinants of retail profit performance: A consideration of retail marketing strategies

  • J. Joseph Cronin


The influence of retail marketing strategies on profit performance was investigated for a sample of thirty-five retail firms for the nine year period from 1970–1978 (n=315). Sales growth, market share, the capital-to-labor-ratio, and average inventory were found to be significantly associated with profit performance as hypothesized. Findings suggest that the keys to evaluating and selecting retail marketing strategies are: the impact on sales growth, market share, capital-to-labor ratios, and the average inventory level. Managerial implications are presented.


Market Share Marketing Strategy Inventory Level Retail Store Sales Growth 


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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • J. Joseph Cronin
    • 1
  1. 1.University of KentuckyUSA

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