Journal of the Academy of Marketing Science

, Volume 6, Issue 4, pp 300–313 | Cite as

A prediction study in perceptual and evaluative mapping

  • Arun K. Jain


The study tests the ability of MDS model to predict individual preferences for new items introduced into a calibration-type similarities space. Towards this a small scale experiment involving various types of similarities and preference judgments was conducted. The results of the study show that the ideal point model fails to account for subjects' preference rankings of test items. The report discusses the study results and offers directions for future research.


Test Item Multidimensional Scaling Ideal Point Preference Ranking Rank Position 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 1979

Authors and Affiliations

  • Arun K. Jain
    • 1
  1. 1.State University of New York at BuffaloBuffaloUSA

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