Journal of the Academy of Marketing Science

, Volume 13, Issue 3, pp 292–306 | Cite as

The impact of a specialty retail center on downtown shopping behavior

  • Thomas J. Maronick
  • Ronald M. Stiff
Part II: Retailing Management


This article describes a three year longitudinal study of the impact of the opening of a specialty retail center on shopping, dining-out, and entertainment behavior of a random sample of residents of a major metropolitan area. The results show a dramatic increase in the percentage of residents who visited the specialty center for dining-out and entertainment with a residual effect of increased visits to surrounding cultural and entertainment facilities.


Shopping Center Downtown Area Nevin Shopping Behavior Harbor Area 
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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • Thomas J. Maronick
    • 1
  • Ronald M. Stiff
    • 1
  1. 1.University of BaltimoreBaltimoreUSA

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